Our Data Management & Measurement (DMM) team lives at the center of marketing results and business impacts.  We assess how our clients can best optimize their marketing efforts to maximize the direct impact on business results. 

We are looking for a Sr. Data Analyst, who will work on the front lines of our practice - delivering impactful and inspiring reporting for our internal media teams and our clients.  This person will ideally become a trusted expert regarding their clients’ marketing performance data and its impact on business results.  As a member of the DMM team, you will play an important role in discovering, analyzing and presenting findings and reports related to all media channels.  You will be at the heart of uncovering and measuring the connections between marketing results and business objectives.

Responsibilities

  • Have a passion for data analysis, critical thinking and storytelling
  • Be able to work with internal media and reporting teams to develop measurement solutions for client campaigns.
  • Analyze campaign performance and other marketing efforts to assess their impact on client KPIs and make recommendations for improvements.
  • Participate in the creation of our clients’ measurement strategies, including KPI selection, data capture requirements, measurement frameworks and data visualization
  • Become a trusted expert regarding clients’ marketing performance data and will assist team members across departments in accessing and interpreting results.
  • Have experience with digital tracking, including tagging, mobile and social limitations
  • Excellent verbal and written communication skills to interpret and present business value to clients.
  • Work with client internal analytics and IT teams to implement custom tracking parameters
  • Implement and maintain media performance dashboard reporting across platforms like Excel, Sheets, Data Studio, PowerPoint, Slides, Datorama, Tableau and Power BI
  • Demonstrate problem-solving ability with emphasis on drawing inferences with data

Personal characteristics:

  • Intellectual curiosity, problem solving skills and determination
  • Detail-oriented and thorough
  • Effective communications verbally and in writing
  • Ability to listen to stakeholders, process feedback and provide solutions
  • Strong work ethic and integrity

Qualifications

  • 2+ years of marketing analytics and business intelligence experience with an emphasis on media and marketing measurement
  • Experience with data visualization tools, especially Power BI, is a plus.  This includes both the data visualization component of dashboard development and backend data preparation and aggregation.
  • Strong working knowledge of spreadsheet platforms (i.e. Excel, Sheets, etc)
  • Experience with advertising planning, buying and performance metrics
  • Experience with media reporting platform(s) (Doubleclick, Adwords, etc)
  • Experience with web analytics platform(s) (Adobe, Google Analytics,etc.)
  • Data analysis experience including spreadsheet (Excel) and SQL platforms
  • Relational database programming languages (e.g. SQL) and statistical tools (e.g. SAS, SPSS, Python) is a plus
  • Effectiveness in managing multiple projects across multiple clients and stakeholders
  • Experience in analysis, research and presentation creation

Barkley’s Commitment to Diversity & Inclusion

  • We believe being radically diverse and inclusive is the key to becoming one of the world’s great creative idea companies. By embracing everything that makes our partners who they are and what makes them unique to the world around them, we create the conditions and capacity to help creative, original thinking thrive. 
  • Barkley is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI+B program, Employee Resource Groups, Director of Diversity leadership and agency commitment to The Brand Lab. 

Apply for this Job

* Required

resume chosen  
(File types: pdf, doc, docx, txt, rtf)
cover_letter chosen  
(File types: pdf, doc, docx, txt, rtf)


Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Barkley’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.


Please reach out to our support team via our help center.
Please complete the reCAPTCHA above.