Who We Are

Babylist is the leading vertical marketplace and commerce destination for baby, driving purchase decisions for more than 8 million people each year. Utilizing robust proprietary data, patented technology, and unbiased editorial guidance, Babylist recommends expert-tested products to those starting their parenting journey so loved ones can offer their support. Babylist registries connect new parents and their community of family and friends who help plan, prepare, and shop for a child's arrival. Babylist is the generational brand in baby, leading the $67 billion baby products market as the trusted go-to solution for growing families. To learn about Babylist’s registry options, editorial content, and more, visit www.babylist.com.

Our Ways of Working

We have team members located across the United States spanning multiple time zones. This means we put in extra effort to make sure we connect and collaborate in ways that make sense for us. We know how valuable the flexibility of remote work is for our employees. Due to the nature of this role, we would expect someone to be onsite in our Los Angeles location 2-3 times per week to host influencers and celebrities, as well as to create social content.

We know that personal connection is the foundation for the great work we do together. In order to build those relationships with team members in other cities, we meet with coworkers in person two times a year at a full company offsite and a departmental offsite. These are great opportunities to meet the people you work with every day and to do some of the work that is much more difficult to do virtually.

What the Role Is

Babylist’s social media work is already winning awards and recognized by media. We’re doing great work and looking to do even more- especially in the areas of Instagram and partnering with influencers and celebrities. This role will lead Babylist’s upper-funnel marketing via social media to drive brand awareness. Reporting to the Senior Manager of PR & Communications, you will have an immediate impact in a highly visible and rewarding role. You will own influencer and celebrity marketing, drive UGC, develop creative social campaigns, and spearhead social growth. This is an opportunity to be creative, take risks, try new ideas, and make big things happen.

Our Social Media Manager must reside in the greater Los Angeles area, and will work 2-3 days per week from our location in Los Angeles.

Who You Are

You have at least 5-8 years of experience focused on social media management
You’ve led strategy and content for major B2C social media accounts (500k+ followers), and have a proven record driving follower and engagement growth
You have a history of building relationships and hosting celebrities and influencers, driving ROI
You have proven success in driving high quantities of social media brand mentions
You’re on top of pop culture and trends, understanding what appeals to people (and algorithms)
You’re a content creation wiz, including Reels and TikTok videos
You’re a storyteller who can captivate and engage an audience
You think outside the box
You have a knack for evaluating social media analytics and adapting strategies and tactics based on insights
Understand and love our users
You are successful at managing and optimizing a paid social media budget

How You Will Make an Impact

You will be a crucial part of ensuring Babylist is the #1 most followed brand in baby
You will identify, negotiate with, and host influencers and celebrities
You will own the strategy for encouraging and tracking user mentions on social, including social listening
You will concept and plan owned IG and TikTok campaigns to drive UGC, followers, and engagement, including giveaways, work with partners, promoting events, and more
You will develop original short-form social media videos
You will exponentially drive growth on Instagram, leading strategy and content, and support efforts across all other social channels
You’ll track and measure performance to guide strategic decisions

Why You Will Love Working At Babylist

We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
We build products that have a positive impact on millions of people’s lives
We work at a sustainable pace which means work/life balance is a real thing here
We believe technology and data can solve hard problems
We believe in exceptional management
We are an antiracist organization and doing the work to support differences of all kinds
We offer competitive pay and meaningful opportunities for career advancement
We have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match
We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning

Babylist takes a market-based approach to pay, and pay may vary depending on your location. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location.

The estimated pay range for this role is $ 99,000- $146,000.

In addition, Babylist offers equity, bonus, and benefits, including company paid health, dental and vision insurance, 401(k) matching, flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.

If your experience is close to what we’re looking for, please consider applying. Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply.

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