Babylist is looking for a Sr. Growth Marketing Manager with the skill and work ethic to both strategize and execute across digital channels. Reporting to the Director of Growth Marketing, the ideal candidate will lead the charge to build and optimize our SEO and SEM campaigns. We are looking for a curious, and creative growth mindset that really loves problem solving and diving after new trends. This role is key to engaging new customers, driving revenue, and increasing loyalty to the brand.

Who You Are

  • You have a track record of driving significant customer growth and a passion for people
  • You have a natural curiosity about consumer behavior, macro-trends, and business impact
  • You‘re a self-starter who thrives in ambiguous environments and adapts easily to change
  • You’re on top of emerging marketing industry trends to evaluate new management approaches, publisher models, or technologies that can help the business grow
  • You’re eager to explore uncharted territory and unlock new avenues for growth
  • You’re constantly analyzing, experimenting, and iterating data to improve performance and uncover new opportunities

What You’ll Do

  • You’ll manage organic and paid acquisition campaigns with a focus on SEM and SEO
  • You’ll develop and execute an organic growth strategy that drives new traffic to our sites, increases customer leads, and helps build awareness
  • You’ll manage a team of talented growth marketers to help them achieve our team goals and grow in their careers
  • You’ll develop roadmaps for channel leads that will add competitive advantage and scale to our campaigns
  • You’ll play an active role in business planning to ensure marketing programs are positioned for success
  • You’ll collaborate with cross-functional teams and form successful relationships with stakeholders throughout the company

What You’ve Done

  • You have 8+ years of experience in Growth Marketing 
  • You have a full understanding of cross-functional marketing and know how to scale media platforms like, Google Adwords, SEM Rush, Bing, etc.
  • You have a full understanding of building marketing funnels and marketing attribution models
  • You have proven success in managing and leading an effective growth marketing team
  • You’re a confident presenter and storyteller who can effectively convey POVs, results, and strategies to internal teams and stakeholders
  • You are highly analytical and data-driven, and enjoy creating reports and dashboards
  • You can identify and communicate risks and opportunities for channels and manage the day-to-day relationship with media agencies and direct reports

Why You Will Love Working At Babylist

  • We are a remote first company and invest in infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
  • We build products that have a positive impact on millions of people’s lives
  • We work at a sustainable pace which means work/life balance is a real thing here
  • We believe technology and data can solve hard problems 
  • We believe in exceptional management 
  • We are committed to providing an actively antiracist organization and doing the work to support differences of all kinds
  • We offer competitive pay and meaningful opportunities for career advancement
  • We have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match
  • We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning

About Babylist

Babylist is the leading destination for baby commerce, where 8 million people each year buy what they need to welcome a new baby. We serve parents and the community of grandparents, friends and relatives around each baby - connecting everyone who helps plan, prepare and shop for the new arrival. From the “add anything from anywhere” registry for new parents, to the expert advice and product ideas for gift givers, there is no more trusted, go-to solution for growing families.

 

If your experience is close to what we’re looking for, please consider applying. Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply.



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