Babylist is looking for a hands-on PR, Brand & Communications manager to accelerate our brand love and awareness. We have built a beloved brand over the past 10+ years and are ready to share our story with the world. We recently brought on a PR agency and have worked with high-profile expecting parents Halsey and Shea McGee. This first-time hire will accelerate those efforts and introduce new strategies. The ideal candidate is both strategic and hands-on, managing large projects that ladder up to corporate priorities while paying attention to the details. You’ll report to the Director, Editorial & Brand and closely collaborate with the VP, Revenue, Director, Growth Marketing, and CEO.

We’re looking for an ambitious and strategic PR, Brand and Communications leader to join the Babylist team. This person will be the first dedicated Communications hire and will head up all PR and Communications efforts for the company. This person will be responsible for building the company’s PR strategy, managing external agencies and partners, and supporting internal communications needs. 

Who You Are

  • You’re an expert in storytelling - turning tactics and launches into strategic stories
  • You’re on top of media, ecommerce, and employment branding trends
  • You’re skilled at the art and science of PR and brand. You understand the goals and metrics along with the feelings
  • You’re able to make recommendations that balance PR goals, brand voice, business objectives and user experience
  • You’re great at networking and have existing media relationships in digital, print, and broadcast
  • You are creative, consistent, and collaborative

What You’ll Do:

  • You’ll conceptualize and execute brand tentpoles that grow customer love and brand awareness 
  • You’ll lead ongoing meetings with our external agency
  • You’ll ensure internal and external partners are updated on key strategic priorities and tactics
  • You’ll support corporate and trade marketing through integrated work, from making presentations to telling stories to securing press coverage
  • You’ll own all corporate communications, from team and press pages to press releases and presentations 
  • You’ll evangelize the power of brand and PR to internal teams 
  • You’ll create playbooks and materials to support cross-functional work
  • You’ll work across paid and organic marketing to align goals and make everything we do even bigger
  • You’ll develop and own relationships with social impact organizations, celebrities, and influencers
  • You’ll create the most iconic brand in the family and baby category

What You’ve Done

  • You’ve managed an external PR agency for a consumer brand
  • You’ve implemented a new PR strategy that has led to high-quality coverage
  • You’ve landed coverage in high-quality trade outlets, such as Forbes, WSJ, NYTimes, Digidate
  • You’ve developed partnerships that have led to PR coverage
  • You’re a strong and strategic writer
  • You have an integrated marketing approach and experience working cross-functional
  • You’ve been a scrappy but thorough project manager, able to share goals and context, and lead cross-functional internal and external teams
  • You’re a great collaborator with content, acquisition and design teams
  • You have 5+ years experience 

About Babylist

At Babylist, we help expecting parents get exactly what they need for the arrival of their new baby. Founded in 2011, Babylist is a popular baby gift registry in the US. We serve millions of families every year to help them make the journey to parenthood less overwhelming and more fun. Families can add any item from any store to their registry, including products Babylist directly sells, alongside meaningful gifts like babysitting and meals, which they can’t buy in stores. The baby retail market is underserved and Babylist is well positioned to be the trusted brand that helps new families through this monumental life stage. In the US alone, 4 million babies are born every year and we have over 1.5 million new families signing up to create a baby registry with us annually. This year, 10M loved ones will give the perfect gift using Babylist. 

Why You Will Love Working at Babylist:

  • We get stuff done
  • We have a real impact on people’s lives
  • We're passionate about our users and we genuinely appreciate them
  • We work at a sustainable pace for long-term success (yes, we’re profitable)
  • We are growing and have meaningful opportunities for career advancement
  • We’re a technological and data-driven business
  • We believe in autonomy and reward taking initiative
  • We have experienced leadership that is always open to new ideas


  • Competitive pay
  • Competitive health benefits including company-funded medical, dental, and vision
  • 401(k), FSA plans, and disability insurance
  • Flexible, paid parental leave policy
  • Flexibility to work from home and prioritize home life as we navigate the impacts of COVID-19
  • Easy access to BART and commuter assistance (when we return to the office)
  • We work at a sustainable pace; in general we don't work late or on weekends


If your experience is close to what we’re looking for, please consider applying. Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply.

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