SEO Manager

Babylist is looking for a hands-on SEO manager to scale our organic search growth in content and ecommerce. The ideal candidate is immersed in SEO and adept at working with both editorial and technical teams. You’ll set strategy and oversee aggressive growth targets and report to the Director, Growth of Marketing with close collaboration with the Director, Editorial & Brand. 

Who You Are

  • You’re an expert on best practices for site architecture, page optimization, keyword research and link building 
  • You’re on top of everchanging SEO practices, technology, tools and industry trends
  • You’re skilled at the art and science of SEO. You understand the need for content that blends quality and best practices
  • You’re able to make recommendations that balance SEO goals, brand voice, business objectives and user experience

What You’ll Do 

  • You’ll lead SEO strategy for site content, ecommerce and tentpoles
  • You’ll monitor and report on overall SEO health and performance including but not limited to SERP ranking and traffic
  • You’ll own technical optimization, link building and site maps
  • You’ll collaborate with the content team to optimize for keywords, page optimization, internal and external backlinking and other SEO recommendations
  • You’ll train content, branded, merchandising and creative team members on SEO best practices and tools
  • You’ll review SEO content as needed to ensure content is meeting best practices
  • You’ll make recommendations for strategic updates to Babylist archive content on a quarterly and seasonal basis
  • You’ll perform ongoing competitive analysis

What You’ve Done

  • You’ve implemented SEO practices for sites with substantial organic search traffic
  • You have a proven track record for improving SERP rankings and increasing traffic
  • You’re a pro with web analytics and SEO tools, specifically Ahrefs, SEMRush, Google Search Console and Google Analytics (or equivalent)
  • You stay ahead of trends and adapt to a constantly changing SEO landscape
  • You’re skilled at translating site data into actionable content and technical direction
  • You have excellent writing, editing and organizational skills
  • You’re a great collaborator with content, acquisition and technical teams
  • You have a solid understanding of basic HTML, CSS and code structure as it relates to SEO
  • You have experience with XML sitemaps, robots.txt and canonical tags 
  • You have 2-5 years experience in digital publishing

About Babylist

At Babylist, we help expecting parents get exactly what they need for the arrival of their new baby. We have a large and rapidly growing user base of passionate parents-to-be who are making important purchasing decisions for one of the biggest events in their lives, which is both exciting and overwhelming. Our core product is our universal baby registry. Currently 25% of first-time expecting families in the United States actually create a baby registry at Babylist.com. In 2019 over $300 million worth of gifts will be purchased off of Babylist registries.

Why You Will Love Working at Babylist:

  • We get stuff done
  • We have a real impact on people’s lives
  • We're passionate about our users and we genuinely appreciate them
  • We work at a sustainable pace for long-term success (yes, we’re profitable)
  • We are growing and have meaningful opportunities for career advancement
  • We’re a technological and data-driven business
  • We are doers, but also thinkers
  • We believe in autonomy and reward taking initiative
  • We have smart, experienced leadership that is always open to new ideas

Benefits:

  • Competitive pay
  • Competitive health benefits including company-funded HRA for vision and dental
  • 401(k), FSA plans and disability insurance
  • Flexible, paid parental leave policy
  • Easy access to BART including commuter assistance
  • We work at a sustainable pace. In general we don’t work late or on weekends and most employees WFH every Wednesday.

If your experience is close to what we’re looking for, please consider applying. Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply.

Apply for this Job

* Required
  
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Babylist are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.