About us:
B2C2 is a digital asset pioneer building the ecosystem of the future.
The firm has unlocked institutional access to crypto by providing reliable liquidity across market conditions.
B2C2’s success is built on crypto-native technology and continuous product innovation, making it the partner of choice for diverse institutions globally.Founded in 2015 and acquired by Japanese financial group, SBI, in 2020, B2C2 remains a standalone company. Headquartered in the UK, with offices in the US and Japan, B2C2 OTC Ltd. is authorised and regulated by the UK’s Financial Conduct Authority (FRN 810834).
We pride ourselves on our company culture and ability to attract not only the top talent but the right people. If you are looking for a role in an exciting new industry, at a dynamic company please keep reading.
SCOPE OF THE ROLE
We are seeking a seasoned Marketing Manager to drive our marketing efforts, enhance our brand, and contribute to our business growth. The Marketing Manager will be the sole marketing professional within our organization, responsible for shaping and executing the marketing strategy. This individual will leverage their expertise in financial services and crypto to drive brand awareness, generate new business, and support revenue growth. The ideal candidate will have a proven track record with institutional clients, exceptional strategic vision, and the ability to execute marketing initiatives independently.
Role and Responsibilities
Strategic Marketing Leadership:
- Advise management on the strategic direction of the company’s marketing efforts.
- Develop and implement a comprehensive marketing strategy that aligns with business objectives.
- Analyse market trends and competitor activities to refine marketing strategies.
- develop and deliver performance tracking of marketing activities to present to management.
Content and Insight Development:
- Manage insight creation, utilising knowledge within the firm to create high-quality content, including articles, whitepapers, and case studies, that positions the company as a thought leader in the digital asset space.
Event and Conference Management:
- Identify, plan, and manage the company’s participation in industry conferences and events.
- Develop and deliver presentations and materials that effectively communicate the company’s value proposition.
Social Media and Digital Marketing:
- Oversee the company’s social media presence and digital marketing campaigns.
- Generate and nurture new business relationships to expand the company’s client base.
- Work closely with sales and business development teams to support client acquisition efforts.
- Create and curate engaging content to increase brand visibility and engagement.
Internal Communications:
- Refine and enhance internal communication strategies to ensure alignment with external messaging.
- Support internal stakeholders with marketing materials and insights.
External Communications:
- Serve as the primary point of contact for the external PR firm.
- Coordinate and manage external communications, including press releases and media relations.
Brand Development:
- Drive the development and implementation of the company’s brand vision.
- Ensure consistent messaging and branding across all marketing channels.
Relationship Building:
- Generate and nurture new business relationships to expand the company’s client base.
- Work closely with sales and business development teams to support client acquisition efforts.
Qualifications and Requirements
- 5+ years of experience in marketing within the financial services industry, with a preference for experience in the digital asset space.
- Demonstrated experience working with institutional clients.
- Strong strategic thinking and analytical skills.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing tools and platforms.
- Ability to work independently and manage multiple projects simultaneously.
- Strong interpersonal skills and the ability to build relationships with key stakeholders.
- Bachelor’s degree in Marketing, Business, or a related field.
- Self-motivated and proactive, with a strong sense of ownership and accountability.
- Creative and innovative, with a keen eye for detail.
- Adaptable and resilient, able to thrive in a fast-paced and evolving industry.
- Experience using Salesforce Marketing Cloud is a plus
- A deep understanding of the current regulatory landscape surrounding digital assets.
- A creative spark for developing engaging content formats (e.g., webinars, podcasts).
Additional Notes
The above is not an exhaustive list of duties and you will be expected to perform different tasks as necessitated by your changing role within the company and the overall business objectives of the B2C2.
A strong culture is a common denominator among the most successful companies and B2C2 is proud to be a values-based company.
- Ambitious - Striving to make history through world class achievements
- Innovative - Forward looking in our solutions for clients and employees
- Meritocratic - Rewarding positive contribution across the organisation
- Collegiate - Achieving through teamwork through a healthy environment
- Risk Aware – Informed decision making and considered in our practices
Equal Employment Opportunities Policy:
- B2C2 is committed to a policy of equal employment opportunity for applicants and employees and we welcome applicants from all backgrounds. It is the policy of B2C2 to apply recruiting, hiring, training, promotion, compensation and professional development practices without regard to actual or perceived race, colour, religion, sex (including pregnancy, sexual orientation and gender identity), national origin, age, disability or certain classifications based on genetic information, or because someone is married or in a civil partnership or any other characteristic protected by federal, state or local laws, regulations or ordinances. As such, B2C2 will not tolerate discrimination against any of our employees on the basis of membership in a protected category. We are also committed to creating an inclusive environment to ensure we attract, engage, promote and retain the best talent. We will consider flexible working arrangements for any of our roles.
