ROLE: Social Media Strategist
LOCATION: Uxbridge, UB8
A LITTLE BIT ABOUT THE ROLE:
AYS (part of the Inside Ideas Group) are currently building a team for one of our largest clients, Hertz; a global leader in the automotive and transportation space. The Hertz Corporation has an exciting portfolio of car rental brands – including Hertz, Dollar, Thrifty and Firefly - as well as the fleet management company Donlen.
Adjust Your Set and Hertz are looking for a Social Media Strategist to play a key role in driving business success through best-in-class use of social media.
With support from AYS’s Editorial & Strategy hub team and an embedded team of data analysists, social creatives and community managers, and a direct line into Hertz’s European Marketing leadership this role will be a key part of Hertz’s strategic function for Europe, helping reach, recruit and activate audiences around social content rooted in the culture, interests and stories people really care about and respond tol
You will be the go-to source of knowledge and inspiration for best practice and innovation at strategy design stage, and responsible for content performance during publishing and distribution, using real-time data and A/B testing to inform iterative, incremental optimisation against client objectives – be that reach, actions or retained audience growth.
You will need to be an assured and authoritative presence in senior management team meetings providing an insightful and strategic point-of-view on all things social.
Our team will support Hertz’ 6 corporate markets (France, Germany, Spain, Italy, Benelux, UK) across EMEA, as well as work with the central partnerships, digital, CRM and brand teams. This team will serve as Hertz’ bespoke agency, working at the heart of their business.
Our team will work across the following;
- Strategy - social & content
- UX & experience design
- Creative, copywriting & design
- Editorial & publishing, distribution.
- Content production & post
- Data & analytics
- Community management
- Online content management
- Paid & optimisation
WHAT YOU WILL YOU BE DOING:
Together with AYS’s Editorial and Strategy Director and Senior Editorial Strategist, the Social Media Strategist will be responsible for owning, implementing and iteratively improving the Hertz Europe social media strategy – including audience acquisition, Tone of Voice, original format development, content commissioning, planning, scheduling and optimisation.
The Social Media Strategist will provide strategic recommendations and input every step of the way from campaign, proposition and format development, channel and influencer selection, publishing plans, optimisation, paid amplification, measurement and evaluation.
You will be accountable for producing weekly, monthly and quarterly reporting – with analysis providing learnings to guide constant improvement of social ROI to all relevant teams and stakeholders.
You will directly oversee social data analysts, community managers to drive audience growth, engagement and organic reach and manage social boosting to optimize conversion and success against campaign KPIs.
WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE:
The successful candidate will have an intuitive, up-to-the-minute feel for the major platform algorithms based on recent first-hand experience of managing active, growing social channels, most likely within a digital publishing or brand environment; and the ability to turn that knowledge and data into clear actionable direction for content creatives and producers.
With a strong editorial, audience-first mindset, a keen eye on emerging social trends, new platforms and audience behaviours, you will be able to offer a clear position on how brands should best behave in social. You need to understand and be capable of clearly communicating the difference between native/editorial and ad content and the ability to commission, create and optimise both on all key platforms.
You will have a high level of expertise in managing and optimising paid social boosting across Facebook Business Manager and Adwords and plenty of examples of how you have enhanced ROI through smart interest-targeting and testing. Experience of managing paid social on other platforms (Pinterest, Twitter, TikTok, Tinder etc) is a bonus.
You will have your own direct relationships with the key platforms as well as social audience owners (influencers and publishers) in key verticals.
You will have an instinctive (and data-backed) understanding of how to find the right influencers and media partners to reach any target audience and know how to ensure we get the best out of them.
Experience across a range of social media management tools, including HootSuite, Sprinklr and Sprout to schedule content, manage campaigns and sign-offs and generate client-facing reports
Experience of integrating social into email/ CRM, e-commerce and shoppable content strategies will be an advantage.
We are looking for people who want to work closer with clients and brands, who are entrepreneurial and relish the opportunity to be a part of something new and dynamic.
Not essential but definitely an advantage:
- Experience in automotive, transportation and/or travel brands
- Multi-market experience
- Languages spoken (Italian, Spanish, French, German, Dutch)
A LITTLE BIT ABOUT US:
Adjust Your Set is an award-winning strategic and creative agency, with a team united by a shared passion for culture and content. Through our editorial mindset we connect brands to their audiences, in ways that drive opportunity and change. We deliver this across three simple steps: think, make, optimise.
We work with progressive global brands to build bespoke teams that help to transform their communications and develop powerful content and experiences. These teams live and work right at the very heart of our clients’ organisations; bringing expertise, agility and pace to work side by side with client teams. This business model creates a truly entrepreneurial, fast paced, challenging and rewarding environment to work in.
Hertz are one of the largest worldwide airport vehicle rental companies and the Hertz brand is one of the most recognized in the world, with over 9000 corporate and franchise locations throughout approximately 140 countries. Hertz’ International Head Quarters is in Uxbridge and employs approximately 350 people with over 23 different nationalities. We are working with Hertz to build a mutli-disciplinary dedicated team, which will deliver an end to end strategic and content solution across the entire Hertz customer journey.
OTHER INFO TO KNOW:
Alongside our excellent Benefits package, every Hertz’ onsite team employees can enjoy this collection of non-contractual benefits too:
- Free on-site parking
- Company sports and social club
- Subsidised canteen
- Free access to on-site gym and showering facilities
- “Friends & Family” discounts and additional benefits for a partner/spouse, including hotel offers and more.
To see the company benefits you will receive when you become part of team, please see Our benefits.
If you want to check that we are real people - please visit our Instagram.