Join Axon and be a Force for Good.
At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.
Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.
Your Impact
This role provides a unique opportunity to join a team where your work will drive top-line impacts for the business. You will have the advantages of a small, agile team plus the backing and benefits of a profitable, publicly traded company.
As our first marketing leader in Brazil, you'll join the growing Global Marketing team at Axon, which is focused on the growing adoption of life-saving solutions by public safety agencies across Brazil and Latin America. You'll Join forces across the marketing, sales, and product teams to drive success and growth in your region.
What You’ll Do
Location: Remote, based in Brazil
Reports to: Senior Manager, Americas Marketing
Plan and Execute Marketing Campaigns & Events
- Plan, manage and help execute events (in person and digital)
- Create and distribute content that resonates with customers and prospects
- Develop short and long-tail marketing campaigns centered around case studies, video content, sales enablement material, digital campaigns, communication strategies, and more
- Partner with customers to develop and distribute customer reference materials to drive demand by demonstrating real-world scenarios with Axon users
- Create and implement new ideas on how to better reach our audiences and key personas using various channels and content mediums
- Execute consistent and meaningful customer experiences/events with the ultimate goal of driving new and continued business
- Join Forces with Sales teams to identify risks and opportunities, create a pipeline, and define both long and short-term marketing objectives to accelerate growth
Measure Key Results
- Demonstrate how your activities and plans drive KPIs, such as creating and influencing pipelines, closing revenue and bookings, and increasing market penetration.
- Leverage data to understand what marketing activities are effective and when to pivot to new strategies when required
- Demonstrate the ROI effectiveness for marketing programs and devise plans to optimize ROI continuously.
- Track results in consumable reports that can be shared with key stakeholders to demonstrate benchmarks and ongoing performance
Manage Relationships
- Manage internal relationships to create cohesive product launch plans, adapt content to your markets, and work as a key partner with the Americas sales team.
- Initiate partnerships with customers, associations, and industry influencers to help increase awareness, adoption, and perception of Axon.
Marketing and Sales Data Management:
- Manage CRM to effectively orchestrate digital and ABM campaigns
- Build a larger database of leads for outreach in Brazil
Omnichannel Communication:
- Implement tools and processes to integrate WhatsApp into Salesforce for effective customer communication beyond email.
- Develop communication strategies and workflows for WhatsApp interactions.
- Monitor and analyze customer interactions on both email and WhatsApp.
Digital Asset Management:
- Manage website content and digital assets within Salesforce, ensuring consistency and brand alignment.
- Collaborate with marketing and design teams to update website and digital assets as needed.
Agency & Partner Management:
- Facilitate communication and collaboration between you, the PR agency, and the potential creative agency (if applicable) using Salesforce tools for project management and task tracking.
- Generate reports to track progress and measure the effectiveness of agency campaigns.
What You Bring
- Bachelor's degree or equivalent practical experience
- Experience in a B2G or B2B marketing role
- 4+ years of marketing experience, ideally at a SaaS or technology company
- Excellent interpersonal skills with the ability to speak and write English and Portuguese
- Experience working with LatAm markets, including Brazil, Mexico, and Colombia
Don’t meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.
Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Important Notes
The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.
Some roles may also require legal eligibility to work in a firearms environment.
Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.
We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.
