Join Axon and be a Force for Good.

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Your Impact
We are looking for an Account Director to join our fast growing UK Sales organisation in a team selling to large and complex police forces. You will take charge of a significant proportion of UK policing and engage in significant complex sales opportunities, often of 7- and 8-digit value. Your success will be built on exceptional relationship building at both operational and board-equivalent levels both externally and internally.

What You’ll Do
Location: Remotely in the UK, with UK citizenship and at least 3 years residency in the UK (as UK vetting will be required).
Reports to: Country Manager, UK & Ireland

  • Team Player. Joining a team of Sales professionals in meeting & exceeding annual sales targets. Assist leadership and colleagues in the attraction, development, engagement, and retention of a diverse, highly skilled salesforce that consistently achieve Axon’s defined goals associated with revenue growth and expansion opportunities (both within existing & net new customer bases) for the UK.
  • Strategy Setting & Execution. Build & execute complex sales strategies within the allocated portfolio. This executive will assume the leadership of their portfolio to help secure both business growth (farming) and new business acquisition (hunting, or white space). Maintain key customer relationships and develop and implement strategies for the expanding company ecosystem. Working closely with team colleagues, and other executives across the organisation to establish and develop a strong and collaborative partnership to ensure continued success.
  • Customer Champion. This is a marathon not a sprint and you will foster long-term relationships with your portfolio to enjoy sustainable revenue built on your personal credibility established throughout your customers’ organisational structures. No customer ends a contract with the same solution as they started (our software updates and enhancements are regular) and you will support your colleagues in helping Customers to optimise their investments, in particular working closely with the Customer Success Managers and Sales Engineering teams.
  • Data Analytics & Reporting. Utilise accurate forecasting skills to determine health of pipeline and progress- conducting ongoing gap analysis and generating metrics-oriented decisions that drive quota achievement across the portfolio.
  • Continuous Improvement. Helping drive continuous improvement throughout the regional sales team to improve UK performance. Serve as an integral member of the sales team assisting leadership in the achievement of company goals. The successful candidate will be an experienced world-class technology sales executive with an impressive track record.

What You Bring

  • 6+ years of progressive experience in complex sales environments.
  • Able to travel for customer sales meetings, conferences, and industry events.
  • Degree-level education.
  • Proven track record of crushing sales goals evidenced with data and examples.
  • Demonstrated track record of success in leading a rapidly growing, fast-paced sales organisation with YOY quota attainment.
  • Proven ability to work cross-functionally across all business lanes to drive team and company success.
  • Solid understanding of Enterprise SaaS applications.
  • Experience managing consultative sales efforts with a long sales cycle model.
  • Experience with complex buying cycles and procurement.
  • Skilled at navigating complex sales process with multiple stakeholders.
  • Consistent track record of achieving personal goals.
  • Ability to grow business in a strategic manner.
  • Excellent coaching, writing, discovery, and presentation skills
  • Passion for growing customer happiness and deepening customer relationships.
  • Comfortable operating in a complex corporate environment whilst also retaining a fleetness of foot associated with a start-up environment.
  • Experience of consultative sales models and of Salesforce are advantageous.

Benefits that Benefit You

  • Competitive salary, OTE, potential for company shares
  • Medical plans
  • Emotional & Mental Wellness support
  • Learning & Development programs

Benefits listed herein may vary depending on the nature of your employment and skill set.

NOTE: The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.

All UK staff are required to acquire NPPV 3 plus SC vetting, a process that will begin on commencement of employment.

Don’t meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.

Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.


Important Notes

The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.

Some roles may also require legal eligibility to work in a firearms environment.

Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.

We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.

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