Quick take: Axios is a growth-stage startup dedicated to providing trustworthy, award-winning news content in an audience-first format. We're hiring a Senior Associate of Lifecycle Marketing to join our Growth team!

Why it matters: The Senior Associate, Growth (Lifecycle Marketing), will assist with our subscriber retention initiatives, focusing on customer journey and retention marketing campaigns. From onboarding new subscribers to engaging them throughout their lifecycle, this role will help develop and execute a best-in-class CRM program to keep our subscribers happy.

Go deeper: As part of the Growth team at Axios, you’ll be working closely with other marketers who are responsible for acquisition and retention of our subscribers. Your responsibilities include:

  • Optimizing and executing subscriber retention and CRM programs
  • Implementing email marketing and lifecycle campaigns, such as welcome series, win-back, cross promotions, and other subscriber engagement initiatives
  • Developing messages and creatives for email marketing and other channels to drive subscriber retention
  • Running A/B tests to optimize retention marketing campaigns
  • Manage programs & initiatives for a growing referral program
  • Reporting campaign progress, presenting data-driven insights and recommending next steps to optimize the lifecycle marketing program
  • Collaborating with the rest of the Growth team, plus Editorial, Product, Technology, Analytics, Design and Audience Development teams on subscriber retention initiatives


  • Experience in retention marketing and/or lifecycle marketing/CRM (1 to 3 years)
  • Hands on experience with an ESP
  • Experience working in media, a subscription business, or DTC marketing a plus
  • Basic HTML and CSS knowledge
  • Enthusiasm for testing and experimenting with new ideas/strategies
  • Love data, strong analytical skills and experience working with customer data
  • Excellent communicator with strong project management skills
  • Independent and creative thinker, like to take initiatives to make things happen
  • Passionate in providing the best customer experience for a subscription product

Don’t forget:

  • Competitive salary
  • Health insurance (100% paid for individuals, 75% for families)
  • Primary caregiver 12-week paid leave
  • 401K
  • Generous vacation policy, plus company holidays
  • Company equity
  • Commuter and cell phone benefit
  • A commitment to an open, inclusive, and diverse work culture
  • Annual learning and development stipend

Additional pandemic-related benefits:

  • One mental health day per quarter
  • $100 monthly work-from-home stipend
  • Tele-mental health services 
  • OneMedical membership, including tele-health services 
  • Increased work flexibility for parents and caretakers 
  • Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies 
  • Virtual company-sponsored social events
Equal Opportunity Employer Statement

Axios is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, age, gender identity, gender expression, veteran status, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Axios makes hiring decisions based solely on qualifications, merit, and business needs at the time.

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