Away is seeking an Email and Retention Marketing Lead to oversee email and other retention tactics (referral, VIP / loyalty, gifting, etc.) to increase customer lifetime value. You will work closely with our VP, Growth Marketing and E-Commerce. The right candidate is excited to be an early employee at a new venture-backed consumer brand and is eager to take on an array of responsibilities. This position is based out of our headquarters in NoHo, New York City.
What you'll do:
- Develop and execute a multi-pronged strategy to increase Away’s customer lifetime value as the company significantly grows its product assortment
- Conduct cohort analyses across a wide variety of KPIs to evaluate the impact of past marketing initiatives and inform future optimizations to marketing strategy
- Work with the data, customer insights, and acquisition marketing teams to develop a better understanding of the Away customer and develop strategies and content accordingly
- Lead the day-to-day execution, development, design, and deployment of our transactional, promotional, and triggered email programs
- Co-lead a re-platform of Away’s ESP and segmentation stack with our digital product manager
- Create a framework for measuring success across all retention tactics and channels
- Grow and develop a world-class retention marketing team
Who you are:
- You have 5+ years of experience in CRM, email marketing, lifecycle marketing, and/or customer analytics. Prior startup or e-commerce experience highly preferred
- You are familiar with data manipulation and visualization in tools like Excel, Looker, Tableau, etc.
- You can translate data and trends in customer behavior into actionable insights
- You have deep experience with ESPs such as SendGrid, Klaviyo, Bronto, ExactTarget, and tools like Litmus or Return Path. Prior experience with Simon Data preferred.
- You have intermediate HTML / CSS knowledge
- You have a solid understanding of digital UX principles and a strong grasp of e-commerce storytelling and copywriting
- You have an eye for detail and process, ensuring emails are deployed perfectly for every batched or automated email send
- You love to travel (but that's a given)
- Competitive salary + equity
- Health, dental, and vision insurance
- Fitness reimbursement
- Quarterly company outings
- Annual international team trips
Away (awaytravel.com) is modernizing the travel experience, beginning with your luggage, while striving to set the example for how socially conscious companies should conduct themselves. In November 2015, we launched our brand in Vogue, GQ, and USA Today, and have been featured in over 100 publications including New York Magazine, Travel + Leisure, and Wallpaper*. Away was founded by two Warby Parker alums and has raised $31M in venture funding led by Forerunner Ventures, Accel Partners, and Global Founders Capital.