Senior Director, Acquisition Marketing

Away is a global lifestyle brand with a mission to transform travel through products and content that inspire people to get away more. To reach more individuals and spread our mission, we are seeking a Manager to join our Digital Acquisition Marketing team. 

In this role, you will lead the teams accountable for strategy and execution of our Acquisition marketing channels in the US and will report to our VP, Performance and Engagement Marketing.  The role is fully remote and candidates must work virtually from one of the following states: NY, NJ, CT, CA, TX, WA, IL, or MA.

The Acquisition team is an iterative, performance-driven squad of marketers. We manage Away’s paid media budget, utilizing thoughtful experimentation and rigorous optimization to grow our customer base quickly, efficiently, and sustainably.

As a company that values diversity, equity, and inclusion, Away seeks individuals of all backgrounds and experiences to apply for this opportunity. We’re creating an environment where everyone can thrive. Our customers are global and diverse, so we’re building a team that is too. Through initiatives like our employee resource groups, Anti-racism training and bias prevention initiatives, we’re building the cultural foundation that gives people the emotional and physical space to bring their authentic selves to work.

What You’ll Do:

• Lead vision, strategy, and results for our global Acquisition Marketing program, encompassing all paid online and offline marketing channels that drive net new customers and result in revenue growth across our e-commerce and brick and mortar businesses, as well as our SEO strategy and execution. 
• Deliver on revenue and marketing efficiency targets on a monthly, quarterly, and annual basis by constructing a robust and resilient portfolio of paid Acquisition Marketing channels.
• Play a key role in evolving, defining, and driving our paid media KPIs, analytical systems, and business processes as we scale, creating an accountable team culture that balances risk. management and cost controls with speed to market and groundbreaking marketing innovation.
• Build, mentor, and manage your team, including experienced channel leads who directly report to you, as well as all members of the Acquisition team who roll up into you.
• Develop and drive adoption of methodical and rigorous experimentation frameworks that result in significant learnings, ultimately increasing topline revenue and efficiency.
• Become an effective ambassador and partner to cross-functional partners in other departments, especially our Integrated Marketing, Brand, Creative, and Commercial teams. Circulate our latest learnings and help other functions understand how decision tradeoffs impact revenue and marketing spend efficiency.
• Drive our budget allocation processes, in partnership with other leaders across the company (including Marketing, Creative, Finance, Data, and others) to balance short-term financial goals with long-term investment as we build a global customer base.
• Partner with our Heads of Retention Marketing and Data & Analytics to ensure our customer cohorts remain high quality after acquisition, supporting the long-term health of our Retention, Loyalty, and Advocacy programs.
• Partner with our Brand Marketing and Creative teams on development of strategic campaign direction and creative assets to achieve our goals and drive ROI.
• Uncover new opportunities to acquire customers efficiently and at scale through well-developed relationships with core channel partners, media agencies, and your existing network of contacts.

Who you are:

• You have at least 8 years of experience in acquisition marketing, direct response advertising, and/or paid performance media, preferably at a high-growth consumer brand managing multi-million dollar budgets.
• You have significant channel experience across the entire modern marketing mix, including deep expertise in both online and offline performance marketing channels, and you’ll draw from that experience in your leadership role here.
• You have had a demonstrated impact on revenue and the growth trajectory of a high-growth business due to a combination of your team building and mentorship ability, as well as the innovative ideas you have contributed or otherwise helped foster.
• You have a comprehensive working knowledge of marketing attribution methodologies, their limitations, the relative advantages and disadvantages of each, and the ways in which most models are commonly imprecise or otherwise incomplete when evaluating performance.
• You are both analytical and creative, able to evaluate the efficacy of a campaign based on business results, but also intuitive enough to see the opportunities presented by a big creative idea or concept.
• You are resourceful and gritty, constantly questioning the current status quo and relentless solving problems in order to drive continuous improvement
• You have experience creating executive-level analyses.
• You put yourself in the shoes of the customer, you have an intuitive, empathic understanding of people, and an ability to hypothesize why a given message may or may not resonate with a given audience.
• You take initiative, and are comfortable tackling problems in uncertain or ambiguous situations.
• You excel at multitasking and managing competing priorities.
• You are intellectually curious and have a bias towards rapidly learning new skills or things that interest you.
• You love to travel (but that’s a given!)

You’ll love working at Away because: