Away is seeking a Head of Twitter who will command the brand’s voice on the platform, dynamically posting in real-time to engage new and existing fans on the platform. This role would be a hybrid candidate with skills ranging within Social and Community with a strategic focus in copywriting. This candidate will focus solely on Twitter, expertly weaving Away within trending topics while keeping the brand top of mind for customers seeking luggage solutions and those interested in travel. The right candidate is the ultimate Twitter expert and has experience developing and leading the voice for a brand that is known for their exemplary social media.
This position reports to the Brand Marketing team and is based out of our headquarters in SoHo, NYC.
What you'll do:
- Tweet! You’ll command our @Away handle on Twitter, writing the tweets and setting the editorial direction on the platform
- Tell the @Away story in 280 characters or less while weaving in the amazing experiences from our fans all around the world
- Spark conversations from our community - customers, fans and likeminded brands - sharing with the travel obsessed, dominating the timeline
- Elevate @Away from being part of the digital chatter to leading the conversation and what every other brand is tagging and RTing
- Lead channel with smart, carefully crafted copy establishing the brand as best in class on the platform, generating earned media and recognition within the space
- Support and grow our ever evolving community on Twitter
Who you are:
- Have 3-5 years experience working in a professional environment
- You're a Twitter expert! You live and breathe just to tweet, are completely immersed in the platform and can find any meme, track any hashtag and knows which celeb has been hacked (all of them)
- Proven track record of leading the voice/social copywriting for influential brands, with a particular emphasis on Twitter
- Possess razor sharp editing skills, can digest what's happening on Twitter and apply to our brand voice
- Proficiency crafting creative, unexpected, customer-driven stories that unites and excites our Community while engaging potential brand fans on the platform
- You are obsessed with building communities, passionate about the customer experience and deeply understand how content constantly evolves on the platform
- Natural conversationalist who enjoys interacting with our fans
- Smart and organized
- Friendly and patient
- Never satisfied with the status quo, always thinking "how can we do this better?"
- Love to travel (but that's a given)
You’ll love working at Away because:
- We travel. We believe that getting away changes your understanding of the world around you. You’ll have generous PTO to explore new places and access to Away products to ensure your travels are seamless. And after three years with Away, you’ll earn a sabbatical and a bonus to take an additional well-deserved trip.
- We’re not just employees. We’re people. As a global company, our benefits and perks vary by region, but they align with our commitment to support our employees’ wellbeing both inside and outside of work. We offer insurance coverage, financial contributions for retirement, generous and inclusive parental leave, and a kitchen stocked with snacks and coffee to keep you fueled throughout the day.
- We’ll invest in your career. Our company’s growing quickly, and we’ll give you the opportunity to
- do the same. You’ll have access to a number of professional development opportunities so that you can keep up with the company’s evolving needs and grow your career along the way.
- We’re creating an environment where everyone can thrive. Our customers are global and diverse, so we’re building a team that is, too. Through initiatives like our employee resource groups, company-wide trainings, and events, we’re building an inclusive environment where people can bring their best selves to work.
- We offer competitive compensation packages. We deeply value the talent and impact our team brings to the table, and believe that fair and equitable total compensation packages are part of our commitment to everyone who works here.
- And so much more… Dogs in the office, complimentary coffee with coworkers, weekly team lunches, quarterly team outings, and organized volunteer opportunities to give back to our local communities!
Away (www.awaytravel.com) is a modern lifestyle brand creating thoughtful products designed to transform travel.
Since our launch in February 2016, we have become one of the fastest growing consumer brands in the world. We have sold millions of travel products, grown from a team of four to over 250, expanded shipping to nearly 40 countries, opened seven stores across two countries, and launched several new products and experiences that are inspiring more people to travel the world. And we know that’s just the beginning!
In just over three years, we have already been twice named one of Fast Company’s “World’s Most Innovative Companies,” one of TIME’s “50 Most Genius Companies,” and a Forbes “Next Billion Dollar Startup.” We have also raised more than $156M in total equity funding to fuel our next phase of growth.
Today, we’re expanding into new travel product categories including apparel, wellness and lifestyle accessories as well as investing in the growth of physical retail in the US and abroad--with the plan to open 50 new stores in the next three years. Sound like something you want to be part of? We’re hiring!