Communications, VP of Communications

 

Alumni Ventures Group is a fast-growing organization with 100 employees across the country and a widespread, engaged community of over 400,000 entrepreneurs, investors, and supporters. We are bringing VC portfolios to a retail audience with our smart, simple product offerings, providing access to the 13 million accredited American investors who don’t currently have venture portfolios. Our corporate headquarters in Manchester, NH, provides back-office support and resources to our fund teams in Manchester, Boston, New York, Chicago, San Francisco, and Austin, TX.

 

AVG has successfully launched 25 venture funds to date and continues to grow our Assets Under Management (AUM) by  50-100% per year. We are private, for profit, and not part of any school. On an annual basis, our teams raise funds from their respective communities to invest in diverse, promising startups and growing businesses. AVG’s key competitive advantage as an investor is the combined scale and connectivity of our vast network. Our network sources deals, provides capital, and adds unique value for our portfolio companies.

 

As AVG looks forward, we seek to grow and create value—with the goal of eventually becoming the most valuable venture capital firm in the world. To that end, we are seeking a full-time Vice President of Communications to join our Community (Marketing) team to lead our brand and content production. We want a talented, experienced person who is a superb writer, communicator, and project manager, with a great eye for design. You must have broad skills and be adept at creating effective, quality content in a variety of forms, working with various internal clients in a collaborative partnership. Key goals of our communications: informing, engaging, and motivating our audiences, which is a mix of prospective and committed “retail” and institutional investors, unit-holders, supporters, portfolio companies, employees, and the general public.

Success for the VP of Communications will be demonstrated by streamlining processes to organize, prioritize, and produce powerful content that is consistent with our brand voice and image; building and managing a successful team; and contributing regularly and significantly to the content needs of the organization through producing content yourself and directing others’ work. 

Qualifications:

  • Experience
    • 10+ years in the workforce
    • Experience working in fast-paced, startup environment
    • 7+ years developing and implementing processes in support of marketing objectives
    • Experience in producing and managing the production of a variety of content for different “clients” (internal or external): email, newsletters, direct mail, presentations, videos, podcasts, blogs, social media, PR, and more
  • Management
    • Experience leading content and email marketing teams, ideally at companies sending out 20M+ emails/year
    • Experience hiring, training, coaching, managing, and firing creative talent, with the goal of building bench strength and ensuring employees deliver on commitments to us, while we deliver on commitments to them
    • Demonstrated success in creating and managing content processes, systems, and schedules
  • Conceptualizing
    • Skilled at assessing business needs for each project and presenting options for clients, then scoping and outlining the plan for specific content development
  • Writing and Editing
    • Outstanding skills and experience as a writer and copy editor addressing business audiences
    • Demonstrated ability and results in writing effective and engaging communications for a sophisticated audience, ideally including communications related to investment, venture capital, technology and/or startups
  • Design and Branding
    • Background in framing and directing design projects, especially newsletters, emails, and sales collateral—with a real eye for appealing and effective design
    • Ability to coordinate and effectively mesh text and visuals in a variety of formats and channels
    • Skill at building and evolving visual brand in multiple formats and for multiple purposes
  • Email Marketing
    • Writing and editing email content for business purposes
    • Experience with optimizing deliverability rates
    • Expertise on technical email deliverability issues
    • Expertise in organizing and choreographing complex audience marketing
  • Process & Systems
    • Experience building scalable marketing & content production processes from scratch
  • Analytics
    • Knowledge of how to organize, analyze, synthesize, and present data
    • Moderately advanced Excel skills (proficient with Vlookups and Pivot Tables)

Responsibilities:

  • Management
    • Manage the Communications team, currently comprised of 2 FTE business writers, 1 PTE business writer, and a PTE graphic designer
    • Oversee the production and delivery of multiple projects at the same time, meeting objectives, standards, deadlines, and budgets
    • Source, evaluate, negotiate with, and manage contractors and vendors
    • Identify and ensure adoption of processes, resources, and systems to track and manage production, content, and responsibilities
    • Forecast and manage budget lines
    • Nurture team members to grow performance, responsibility, satisfaction
    • Foster team spirit and collaborative attitude, helping team see the bigger picture and their role in Marketing and, more broadly, AVG
    • Serve as a key member of the Marketing Management team, discussing, collaborating, and strategizing with other team members to achieve department and AVG goals
    • Communicate and manage up, across, and down the organization in a concise, timely fashion
    • Support the organizations needs for our regular, repeatable, mass-audience email communications by managing a team of content producers and writers. Example pieces: 
      • Monthly newsletters
      • Monthly nurture series
      • Investor emails and announcements
    • Content Conception and Production
      • Develop scalable process to take in the organization’s content needs, helping concept and outline projects, specing goals, team, channel, timeline, budget, etc.—then supervising to deliver on that outline
      • Assign and manage executors to deliver on projects (doing some of it yourself as well), using in-house and external contractors as needed and approved
      • Ensure content is effective, high quality, consistent, and reflects our brand voice and image
      • Examples of content: Collateral/marketing materials (sales sheets, presentations, fliers, mail pieces, etc.), podcast, blog / digital magazine, organic social, white papers/educational pieces, video, webinar, and elements in support of marketing (logos, banners, images, ads, signs, etc.)
      • Work with team to develop new types/styles of content for potentially new audiences
    • Analytics
    • Track and assess key measurements
  • Draw well-reasoned conclusions, formulating testable hypotheses and plans
  • business support
    • Cards, signage, templates, etc.
    • Company branding and style owner
    • Some specific web elements: Web copy and misc. web sections and elements (ticker, magazine, images, bios, newsletter archives)
    • PR
    • Style guides

Direct Reports:

  • 3 business writers
  • 1 Graphic Designer
  • 1 Email Ops Manager (future)
  • 1-2 Interns who rotate through on quarterly basis

Skills:

  • Expertise in all Microsoft products
  • Familiarity with HubSpot or a similar CRM
  • Highly desired: Experience working in WordPress
  • Adept in Adobe products, especially Photoshop, InDesign, and Acrobat Pro
  • Desirable: Knowledge of HTML
  • Desirable: Digital audio or video production knowledge

 

Reports to:

  • Chief Community Officer, Luke Antal

 

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