Want to be a part of the fastest-growing blockchain company? Ava Labs makes it simple to launch applications using Avalanche, a smart contracts platform with 800k+ monthly active users. Avalanche is the fastest blockchain, measured by time to finality, and one of the fastest-growing in crypto – with hundreds of dapps and $12B+ in total economic value locked.
Founded by the creators of Avalanche, Ava Labs strives to digitize every asset in the world. In addition to building Avalanche and other tools to support the ecosystem, we offer expertise to ensure that all individuals and organizations can seamlessly use Avalanche and its vibrant app ecosystem. Join us as we empower people to easily and freely digitize all the world’s assets on one open, programmable blockchain platform.
We are seeking out a talented Product Marketing Director with a specific focus on DeFi. The ideal candidate for this role will have a deep understanding of major DeFi primitives, new dApps, and how their users engage with the product and communities.
WHAT YOU WILL DO
Collaborate with product and communications team to define, manage, and execute go-to-market strategies
Optimize channel growth and customer acquisition strategies
Develop and launch multiple campaigns that prime marketing funnels and maximize user acquisition
Act as the "voice of customer" when collaborating with product, engineering and executive leadership
Work with channel owners to define, manage and activate campaigns
Drive "go to market" channels including paid, social, SEO, content, email, web, and PR
Track the effectiveness of product marketing campaigns
Recommend optimizations for operations systems/flows
Manage launches for new product features and existing feature upgrades
Ensure successful delivery of projects in collaboration with key stake holders
WHAT YOU WILL BRING
- 7+ years general marketing experience
- 4+ years of leading teams on tech product marketing campaigns
- knowledgable in blockchain technology and/or cryptocurrencies
- Google Marketing Platform
- Performance analytics background
- Social Media: Twitter, Facebook, Instagram, LinkedIn
- Customer acquisition strategies. i.e. paid, SEO, social, web, eMail
- Experience in a high-growth environment
- Expert level target market research, messaging, and product launch experience
- Strong mediation and negotiation skills
- Superior writing, verbal and presentation skills
- Expert knowledge of DeFi's virtual and in-person activations (e.g., events, campaigns, etc.)
- Frequently uses DeFi products and is an early-adopter for new DeFi products
WHY AVA LABS?
We're a global, world-class team of experts in computer science, economics, finance, marketing, and law with offices in New York City and Miami. We're highly passionate about Web3 and redefining the way people build and use finance and decentralized applications of all kinds. The company received early-stage funding from Andreessen Horowitz, Initialized Capital, and Polychain Capital, with angel investments from Balaji Srinivasan and Naval Ravikant.
Ava Labs is committed to diversity in the workplace and we’re proud to be an Equal Opportunity Employer. We do not hire on basis of race, color, religion, creed, gender, national origin, citizenship, age, disability, veteran status, marital status, pregnancy, parental status, sex, gender expression or identity, sexual orientation, or any other basis protected by local, state or federal law. All employment is decided on the basis of qualifications, merit, and business need.