ABOUT AVALANCHE

Avalanche is an open-source platform for launching decentralized finance applications and enterprise blockchain deployments in one interoperable, highly scalable ecosystem. Developers who build on Avalanche can easily create powerful, reliable, and secure applications and custom blockchain networks with complex rulesets or build on existing private or public subnets.

ABOUT AVA LABS

Ava Labs makes it simple to launch finance applications using blockchain technology–with highly scalable and efficient networks, customizable public and private blockchains, the capability to create any digital asset, and more. We are empowering people to build an open, simple, and democratic internet of finance that enables the world to have a more prosperous future.

Ava Labs was founded by Cornell computer scientists who brought on talent from Wall Street to execute their vision. The company has received funding from Andreessen Horowitz, Initialized Capital, and Polychain Capital, with angel investments from Balaji Srinivasan and Naval Ravikant.

WHAT YOU WILL DO

  • Collaborate with product and communications team to define, manage, and execute go-to-market strategies
  • Optimize channel growth and customer acquisition strategies
  • Develop and launch multiple campaigns that prime marketing funnels and maximize user acquisition
  • Act as the "voice of customer" when collaborating with product, engineering and executive leadership
  • Work with channel owners to define, manage and activate campaigns
  • Drive "go to market" channels including paid, social, SEO, content, email, web, and PR
  • Track the effectiveness of product marketing campaigns
  • Recommend optimizations for operations systems/flows
  • Manage launches for new product features and existing feature upgrades
  • Ensure successful delivery of projects in collaboration with key stake holders 

WHAT YOU WILL BRING

  • 7+ years general marketing experience
  • 4+ years of leading teams on tech product marketing campaigns
  • knowledgable in blockchain technology and/or cryptocurrencies
  • Google Marketing Platform
  • MailChimp
  • Performance analytics background
  • Social Media: Twitter, Facebook, Instagram, LinkedIn
  • Customer acquisition strategies. i.e. paid, SEO, social, web, eMail
  • Experience in a high-growth environment
  • Expert level target market research, messaging, and product launch experience
  • Strong mediation and negotiation skills
  • Superior writing, verbal and presentation skills

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