Avalanche is an open-source platform for launching decentralized finance applications and enterprise blockchain deployments in one interoperable, highly scalable ecosystem. Developers who build on Avalanche can easily create powerful, reliable, and secure applications and custom blockchain networks with complex rulesets or build on existing private or public subnets.
ABOUT AVA LABS
Ava Labs makes it simple to launch finance applications using blockchain technology–with highly scalable and efficient networks, customizable public and private blockchains, the capability to create any digital asset, and more. We are empowering people to build an open, simple, and democratic internet of finance that enables the world to have a more prosperous future.
Ava Labs was founded by Cornell computer scientists who brought on talent from Wall Street to execute their vision. The company has received funding from Andreessen Horowitz, Initialized Capital, and Polychain Capital, with angel investments from Balaji Srinivasan and Naval Ravikant.
WHAT WILL YOU DO
- Lead the growth marketing campaigns across all audience channels including developers, enterprise blockchain partners, cryptocurrency enthusiasts and decentralized application users
- Create and run viral campaigns to capture wide audiences
- Collaborate with executive partnerships teams and lead the discovery/onboarding of potential developer and industry partners
- Grow presence on social media and blockchain outlets such as Reddit, Twitter, Discord, Medium, Telegram, Quora, Instagram, Facebook, podcasts, forums... etc.
- Find creative ways to drive awareness/interest of Avalanche and it's eco-system partners
- Analyze data and track metrics to optimize campaigns and ads
- Leverage modern marketing tools and automate your process to scale
- Mentor fellow team members in your SME areas
WHAT WILL YOU BRING
- BS in Marketing or related discipline
- 7+ years of hands on professional experience
- 5+ years of leading multidisciplinary and collaborative teams in a global capacity
- In depth knowledge of cryptocurrency, DeFi, blockchain marketplaces and ecosystems
- Expert in growth marketing, developing campaigns and viral social media strategies
- Thinks strategically with regard to content, messaging, strategy, narrative and storytelling
- Full Marketing Stack experience
- Expert level understanding of modern marketing tools/CRMs such as; Buffer, HubSpot, Intercom, Falcon, Later... etc.
- Expert level knowledge of blockchain media outlets and forums
- Data driven and quant focused
- Able to automate tasks and campaign process flows
- Agency experience preferred
- Experience with political or big brand campaigns preferred