Be part of building a stronger consumer brand and developing a strategy to grow organic demand at AutoScout24 and play a leading role within the Marketing team as a growth driver for our entire business on the demand side. A surrounding in which you can advance your innovative ideas like in a startup waiting you.
A career driven by you. Join AutoScout24 Group and experience life in the fast lane. We’re not just leading the market; we’re creating it. We’re constantly innovating, evolving and transforming things for our customers. We’re driven, ambitious and determined to do our best work, together. For a career that doesn’t stand still, where you can put your ideas in the driving seat and change the way the world moves, join our international community.
What you'll do:
- Develop and implement a comprehensive brand strategy tailored to our classified ads platform, with a focus on differentiation, relevance, and resonance in the market.
- Setup a top of funnel marketing program based on test and learn that allows us to connect ad spend with long-term impact on brand and operational KPIs.
- You’ll be instrumental setting up and executing a strategy to improve user retention and get a hold on organic demand of consumers intending to buy, lease or sell a car.
- Let users lead the way: listen to and know our users to let their needs guide our brand story.
- Motivate and develop your team and establish a common culture that the team identifies with.
- Be autonomous and take full ownership of your work.
- You’ll collaborate with our market specific local marketing teams and make them part of the global team balancing the individual market needs and local execution with platform thinking and a pan-European brand strategy.
What you should bring:
- You have proven experience (7+ years) in brand management, marketing, or related roles, with a track record of successfully developing and executing brand strategies, preferably in a fast-growing technology or digital platform environment.
- Strong leadership and team building skills, empathy and willingness to inspire, grow and develop your team.
- You have excellent strategic thinking and analytical skills, with the ability to translate data and insights into actionable brand strategies.
- Great communication and storytelling abilities, with a focus on clarity, creativity, and authenticity.
- Experience in managing multiple marketing channels, preferably including CRM.
- You bring a strong business acumen which allows you together with your marketing experience to setup and assess business cases and have a focus on payback of marketing investments.
- Fluent in English (German would be an advantage)
A culture of growth
With over 50 nationalities represented, we’re proud to welcome people of all backgrounds to our growing community, and we’re always finding new ways to help people feel welcomed and included. Here, you’ll have the tools, training and support you need to work in a way that suits you, learn new skills and reach your potential.
For a career where you can drive our business and shape your future, apply now.
