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Who We Are
Authentic is a global brand development, marketing and entertainment platform. Authentic elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. We are a Lifestyle and Entertainment platform comprising value-driving business models and global brands. Authentic creates sustainable revenue streams through brand development, strategic partnerships and digital innovation.
Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You’ll Do
The Senior Manager, Collaborations & Partnership Marketing, Lifestyle is responsible for developing and executing strategies for expanding ABG’s partnership base, increasing the footprint of the company’s brands globally and ultimately delivering top-line revenue for the organization. This role is responsible for developing strategic collaborations with KPI’s specific to each brand and for developing the communication process to internal stakeholders. The Senior Manager, Collaborations & Partnership Marketing, Lifestyle is accountable for driving and executing breakthrough initiatives that move the needle. This individual will work cross functionally with the internal stakeholders including Marketing, Brand, Sales, Digital, Creative, and PR to build and execute 360-degree collaboration programs. This position will liaise regularly with internal and external partners to assure that collaboration and partnership goals are being met and that they support key sales and brand initiatives.
What you’ll be working on
- Create and foster a strong culture of learning and development for direct reports and team
- Research the market and identify new Fashion Lifestyle collaboration partners that map to your brand portfolio and meet overall goals and financial targets
- Identify target contacts and decision makers inside target companies and establish contact via cold calling, email outreach, and other means, as necessary
- Build and Manage Pipeline
- In conjunction with leadership set annual collaboration and partnership strategy tied to overall brand goals and annual financial targets
- In corporation with Business Development team, develop collaboration and brand partnership business structure, negotiate terms, and see deal through to completion
- Continually drive prospects into leads through high-volume outbound sales activity
- In conjunction with Marketing, develop collaboration and brand partnership activation plans tied to overall brand marketing strategy
- Identify seasonal collaboration needs by brand; make recommendations, present findings to key stakeholders
- Assemble detailed term sheets with concise business terms
- Work closely with legal to draft licensing agreements
- Track sales activity in CRM consistently and accurately
- Formally report collaboration and brand partnership progress in weekly meetings
- Prepare reports and presentations of sales performance as needed
- Responsible for quota attainment in assigned business pillar
Must Haves
- Bachelor's degree in business, communications, marketing, or related field preferred
- 5+ years’ experience in fashion, consumer products, creative agency, marketing, retail, or related field
- Resourceful team player with high energy and a passion for product, entertainment, trends, fashion, culture, and marketing
- Enthusiastic, high-energy professional with a can-do attitude
- Highly motived self-starter with a passion for the brand and entertainment spaces
- Ability to operate with a high level of autonomy and to manage expectations at all levels of the organization
- Excellent communication skills with the ability to convey ideas and present their work with ease both written and orally
- Strong interpersonal skills and ability to collaborate effectively with cross-functional teams
- Ability to manage own workload and meet deadlines while tackling challenges head-on and adapting to shifting priorities
- Accomplished time and attention manager, with strong organizational & prioritization skills
- Ability to self-manage and follow through to ably meet multiple, concurrent deadlines
- Working knowledge of Microsoft Word, Excel, PowerPoint, and Outlook
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com
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