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Who We Are
Authentic is a global brand development, marketing and entertainment platform. Authentic elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. We are a Lifestyle and Entertainment platform comprising value-driving business models and global brands. Authentic creates sustainable revenue streams through brand development, strategic partnerships and digital innovation.
Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You’ll Do
The Director will oversee Lifestyle Brand Marketing, including content development, integrated marketing management, creative, and marketing strategy. Reporting directly to the SVP of Lifestyle Marketing, you’ll be responsible for spearheading all brand marketing efforts supporting our Lifestyle portfolio brand properties in APAC. This role embraces strategic planning and execution, oversees brand building, and drives best-in-class support and enablement for our brand licensing partners within region. The Director is also responsible for developing relationships with regional licensing partners to drive awareness of unique product and experiential launches in media, events, merchandise, and endorsements rooted in the annual brand plan. The Director will liaise regularly with internal and external partners to ensure that marketing plans are on budget, goals are being met, and support sales and brand initiatives.
What you’ll be working on
- Oversee the implementation, and performance of brand and marketing initiatives in support of each brand's vision and business goals in the region. Lead development and execution of local marketing strategies that tie to overall brand goals.
- Participate in global brand strategy planning; identify target consumer and retail audience; determine tiering needs; analyze consumer trends and market data, and identify brand growth opportunities
- Lead, cultivate, facilitate best-in-class partner support and management, assuring the delivering of outstanding marketing service and support with in-market team members and partners that results in the best possible brand experience in region.
- Work with Business Development and Brand Management to achieve licensing and business growth goals in region
- Work closely with global marketing teams to receive and deliver to the partners seasonal assets (product & campaign imagery, VM, PR, Social etc.). Traffic partner requests through the appropriate internal process
- Identify ongoing research needs by brand; manage research projects, present findings to key stakeholders, and make informed recommendations for action
- Monitor and manage regional marketing spend and drive the creation of quarterly hind sighting presentations for all local marketing activities
- Facilitate consistent brand messaging across all consumer touchpoints (i.e: liaison with partners in region on social media scheduling and reporting)
- Assist with the process of onboarding new licensing partners
- Support global head of marketing in spearheading Regional Brand Summits that communicate the brand message to external partners
Must Haves:
- Has at least 5-8 years of experience in brand lifestyle marketing and management
- Expertise in the Fashion, Beauty & Lifestyle sector, with broad experience in media, content, endorsements, digital, and integrated marketing plans
- Lead digital and influencer campaign structure
- A minimum of five years' experience leading a team of 5 or more
- Proven track record in creating and executing strategic brand and marketing campaigns and initiatives that resonate across consumer touchpoints
- Strong understanding of influencer and social media marketing
- Strong analytical and research skills
- Excellent verbal communication, written communication, and presentation skills
- A confident, action-oriented mindset
- Must have strong computer proficiency with strength in MS Office. (Word, Excel, PowerPoint, etc.)
- Bachelor's degree in business, marketing, or a related field
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com
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