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Who We Are
Authentic is a global brand development, marketing and entertainment platform. Authentic elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. We are a Lifestyle and Entertainment platform comprising value-driving business models and global brands. Authentic creates sustainable revenue streams through brand development, strategic partnerships and digital innovation.
Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You’ll Do
As the Business Development Manager, Lifestyle- South Korea, you’ll be developing and executing strategies for expanding Authentic’s base of licensing partnerships, increasing the footprint of the company’s brands, and ultimately delivering top-line revenue for the organization in the South Korea region. You'll manage to pitch, sell, negotiate, and drive new licensing deals to a close. If you’re a strategic thinker with a creative spirit and are driven to win, we’d like to meet you. We’re proud to offer our BD associates unlimited commission and are excited to welcome eager sellers to our team.
What you’ll be working on
Generate Qualified Leads
- Learn and understand Authentic's brand strategies.
- Research the market to identify prospective new licensing partners that map to your brand portfolio and meet Authentic’s partner qualifications.
- Identify target contacts and decision makers inside target companies and establish contact via cold calling, email outreach, and other means, as necessary.
Build and Manage Sales Pipeline:
- Continually drive prospects into leads through high-volume outbound sales activity.
- Utilize detailed discovery to learn about the prospect’s interests and capabilities.
- Partner with Business Development leadership and Brand Marketing to develop pitch decks that clearly align the brand value proposition with the prospect’s interests and capabilities.
Drive the Licensing Deal to Close:
- Work in partnership with Brand Management and Business Development Leadership teams to develop business plans and formulate product licensing proposals.
- Lead and manage efficient and productive negotiations of deal terms, taking full ownership of the deal process.
- Assemble detailed term sheets with concise business terms. Work closely with legal counsel to draft licensing agreements.
Sales Management:
- Track sales activity in CRM consistently and accurately.
- Manage productive and goal-oriented deal processes.
- Prepare accurate sales forecasts per Authentic’s sales reporting process.
- Prepare reports and presentations of sales performance as needed.
- Responsible for quota attainment in assigned business pillar
Must Haves:
- 4+ years experience in business development and sales in licensing for Lifestyle, Beauty, Fashion markets in the South Korea region
- 4+ years experience in full-cycle sales from lead generation through closing the deal in the South Korea region
- Have knowledge and understanding of licensees and product categories
- Possess an eager demeanor with a fearless and professional drive to win; substantial cold calling and other forms of outreach are required
- Success at negotiating licensing contracts, creatively developing new business ideas
- Able to partner closely with licensees to understand their business needs and explore opportunities for growth.
- Understand licensing sales successes and challenges, key retail accounts, development plans and strategy
- Understand best practices for Licensees
- Has a bachelor’s degree
- Must be willing and able to travel occasionally as the role requires
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com
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