The Senior Marketing Manager will own the complete funnel including strategy, planning, and executing both top-of-the-funnel and down-stream marketing initiatives to drive demand for the Attivio™ platform. This individual will combine creative, strategic and tactical thinking with an analytical approach to systematically advance leads through the sales funnel. 

Responsibilities include:

  • Own the strategy, manage the tactical plans, and deliver on outcomes associated with marketing the Attivio platform
  • Identify and implement marketing programs – across all channels – to meet and exceed quarterly pipeline goals, including MCLs, MQLs, SQLs, and opportunities
  • Working closely with your respective Program Manager, create, execute, and optimize marketing plans and campaigns. Manage the integrated marketing strategies for one or more programs
  • Work with internal teams to shape messaging and content
  • Support the engagement and enablement of the sales force
  • Present marketing plans and results to internal stakeholders to enroll and align key cross-functional groups
  • Collaborate with agency partners to ensure high quality output and timely delivery of programs and assets
  • Excel at internal communication and vendor management

Our ideal candidate will:

  • Be 100% focused on delivering outcomes that positively impact pipeline and revenue creation, metrics-motivated and action-driven
  • Get things done, on time, on budget, meeting expectations around outcomes
  • Have excellent interpersonal skills and written communication skills
  • Experienced managing multiple projects and succeeding in a fast-paced environment 
  • Flexible and resourceful, ready to step in wherever needed
  • Experienced in market research, analysis and strategy development is a bonus
  • Bachelor's degree with emphasis in marketing or business or a related field. MBA preferred.
  • Minimum 8 years of experience in an enterprise-focused B2B marketing role

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