Visual Designer

Astera Labs is seeking a creative Visual Designer in Santa Clara, CA, with experience in crafting visually compelling interfaces for digital products. The ideal candidate should have a strong background in graphic design, user interface (UI) design, and visual storytelling, capable of translating complex concepts into intuitive and aesthetically pleasing designs

Key Responsibilities:

• Create a new website architecture and implement new features and content, including graphic elements, navigation and page layouts.
• Document website architecture decisions based on requirements gathering from identified internal stakeholders.
• Ensure that all elements of the website tell the Astera Labs story through compelling content and design.
• Own the project from start to finish, including the delivery of content from individual content owners and product line management team.
• Own the maintenance, upkeep and updates to the website and all pages underneath.
• Own product page updates for newly launched products, and drive new content build, graphics, and iconography for new products.
• Organize multiple layers of web copy and maintain consistency in voice and tone, brand look and feel, and site architecture.
• Collaborate with all internal teams and stakeholders to ensure clean workflow of projects through discovery, design, development, final approval and delivery.
• Keep pages updated with ability to design in new CMS tools as needed.
• Partner with Product teams to understand system capabilities and translate designs from a wireframe state to fully functional and responsive experiences.
• Ensure that the website is mobile-first, and page load times are optimized.
• Maintain superb organization, storage, and asset transfers for all visual materials.
• Utilize best SEO practices to increase our site rankings in searches.
• Measure and report on website metrics including traffic, bounce rate, time spent on pages, and use these metrics to improve content, design and flow of the website.
• Graphic design skills are a huge plus. Create engaging assets for websites, email campaigns, social media graphics, etc.

JOB REQUIREMENTS AND MINIMUM QUALIFICATIONS

• Bachelor's degree.
• 5+ years of experience in web/mobile design.
• Proficient skills in Adobe Creative Cloud (PS/XD/Illustrator)
• Proficiency building sites and interactive experiences with rapid prototyping tools such as Adobe XD, Sketch, Axure etc.
• Experience with Figma.
• Proficient with Adobe Creative Suite including Photoshop, Illustrator and After Effects.
• Ability to work on multiple CMS tools such as WordPress and Webflow.
• Strong understanding of typography, color, layout and website interaction.
• Pull and present best practice SEO and Google Analytics reports.
• A history of incorporating video/motion graphics into site experiences.
• Ability to quickly assimilate new information and learn new skills
• Startup experience a plus: fluid, faced-paced environment, with ability to multitask within a day.
• Be familiar with the overall best web development practices.
• Needs to be onsite in Santa Clara, CA

OTHER ABILITIES AND CHARACTERISTICS

• Is curious with an interest in learning, understanding, communicating and promoting the organization, our brand, our products and solutions.
• A problem solver who will reach out to the different team members and stakeholders to move milestones forward.
• Unfazed by managing multiple projects with tight deadlines.
• Takes initiative and demonstrates follow-through.
• Able to receive constructive feedback and apply it as needed.
• Adds value through critical thinking, anticipating needs and offering additional services/support.
• Obsessed with details and is highly organized.
• Remains flexible and adaptable to change.
• Think creatively and strategically.

Own the website completely and with a high degree of passion.

The base salary range is $140,000 - $200,000. Your base salary will be determined based on your location, experience, and the pay of employees in similar positions.