Aspire is the leading all-in-one finance operating system for growing businesses in APAC. We are on a mission to reinvent business finance for a new generation of entrepreneurs and business owners, empowering startups and MSME to realise their full potential. 

Founded in 2018, Aspire has raised over USD 300M+ across equity and debt from world-class investors. In 2023, we successfully closed an oversubscribed USD 100 million Series C equity round led by Sequoia Capital and Lightspeed Ventures with participation of Tencent, Paypal Ventures, LGT Capital Partners, Picus Capital and MassMutual Ventures. To power our solutions, we have partnered with some of the best companies in the world such as Visa and Wise and helped more than 15,000 businesses using our suite of products.

For 2 consecutive years in 2022 & 2023, Aspire has been awarded Best Employer of the Year and Startup of the year by Asia FinTech Awards, and also LinkedIn’s Top Startup in Singapore. In 2023, we also made it to CB Insights’ Top 100 Global Fintech List. 

You will be amazed by the energy and experience of our team! Aspire serves as an environment for you to innovate and drive change with our team of ex-entrepreneurs, ex-founders, and high-achievers with international and diverse backgrounds.

Are you a top talent who is passionate about entrepreneurship? Join our rapidly growing team to make an impact in the fintech space! 

About The Role:

As a Senior CRM Lead, you will play a pivotal role in taking full ownership of the Aspire Hubspot CRM (Customer Relationship Management) system. You will be a strategic leader who oversees, optimizes, and manages the CRM platform and team, ensuring it effectively supports our sales, marketing, and customer service operations. Reporting to the Head of Revenue Operations, you will have the opportunity to play a pivotal role in significantly impacting Aspire’s business growth, efficiency and customer experience through a robust and well-utilized CRM system.


  • Lead the strategic direction for the CRM system: Align the platform with overall business objectives and user needs, considering both current and future requirements.
  • Be the Technical Expert: Lead the design, development, and implementation of complex CRM solutions and integrations.
  • Manage the complete CRM lifecycle as a project manager: Oversee system configuration, customization, integrations, data migration, and ongoing maintenance, utilizing project management methodologies to ensure timely and successful project execution.
  • Champion user adoption: Develop and implement comprehensive user adoption strategies to ensure widespread utilization and optimize user experience within the CRM system.
  • Lead a data-driven approach: Analyze CRM data to identify trends, opportunities for improvement, and generate actionable insights for various departments. Collaborate with stakeholders across sales, marketing, and customer service to understand their requirements and translate them into effective CRM solutions.
  • Drive performance measurement: Develop and implement reporting and dashboards to track key performance indicators (KPIs) and measure the success of the CRM system, providing valuable insights for optimizing user workflows and business processes.
  • Manage a team of CRM users: Foster a collaborative environment, provide ongoing training and support, and empower your team to leverage the CRM effectively.
  • Maintain system health: Partner with the IT department to ensure system security, data integrity, and optimal system performance.
  • Stay ahead of the curve: Continuously research and evaluate emerging CRM technologies, identifying opportunities for system enhancements and staying current with industry best practices.

Minimum Qualifications:

  • Bachelor's degree in Engineering, Statistics, or related fields.
  • 5+ years of experience in Hubspot CRM system administration and management.
  • Experience Leading CRM in a Startup to mid-sized firm (500-1000 employees)
  • Proven experience with leading CRM platforms (e.g., Hubspot) and their underlying architectures.
  • In-depth knowledge of CRM functionalities, configurations, and customization options.
  • Strong understanding of data management principles and best practices.
  • Excellent analytical and problem-solving skills with the ability to identify and implement solutions.
  • Effective communication and collaboration skills, with the ability to translate technical concepts for non-technical audiences.
  • Demonstrated project management experience, including the ability to manage multiple priorities, track progress, and meet deadlines.
  • Strong leadership skills with the ability to motivate, guide, and empower a team of CRM users.
  • Excellent workstream management skills to ensure efficient and effective execution of various CRM initiatives.

Preferred Qualifications:

  • Experience with cloud-based CRM platforms and cloud infrastructure.
  • Knowledge of machine learning and artificial intelligence applications in CRM.
  • Experience with data visualization and business intelligence tools.
  • Experience with CI/CD pipelines and DevOps methodologies.
  • Familiarity with Agile methodologies and project management best practices.
  • Strong understanding of data security and compliance regulations.
  • In-depth understanding of database concepts, SQL queries, and scripting languages.
  • Proficiency in programming languages like Java, Python, or C#.
  • Experience with API integrations, web services, and microservices architectures.
  • Knowledge of Hubspot API and experience building UI extensions
  • Experience with change management methodologies.

What we offer

  • Uncapped flexible annual leave.
  • Hybrid work arrangement. 
  • Training subsidy for your professional growth.
  • Wellness benefit.
  • Team bonding budget to foster collaboration and sense of belonging.
  • Flexibility to work from anywhere (for up to 90 days per annum).
  • Culture is Key: We always strive to cultivate a special culture that brings special talents together - You can learn more about our culture on our careers site and LinkedIn Life page.

Equal Opportunity Statement 

Aspire is an equal opportunity employer and is committed to providing equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected characteristic as outlined by applicable laws. 


Please note: by submitting your application, you acknowledge that you have read and understood Aspire’s Data Protection Policy for Employees, Freelancers, Contractors and Job Applicants (the “Policy”), and consent to the collection, use and disclosure of your personal data by Aspire for the purposes set out in the Policy. You may withdraw consent for such collection, use and disclosure, and make an access or correction request in respect of your personal data, in accordance with the Policy by emailing

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