Job Description:
We are looking for an analytical, growth focused marketing leader to build Aspiration’s customer base with a focus on large scale data-driven customer acquisition. Strategy and execution will leverage Aspiration’s unique mission as a “banking and investment firm with a conscience" that is built for everyone. 

What you'll do:

  • Develop and implement paid marketing strategies, campaigns, and channels to drive growth while reducing payback period
  • Lead the execution of data-driven tests to determine the viability of new strategies
  • Manage channel leads to build and optimize SEM, SEO, mobile, Facebook, affiliate/partner and other channels
  • Lead the execution of data-driven tests to determine the viability of new strategies
  • Implement additional infrastructure or partnerships as necessary to improve acquisition
  • Work closely with the data science and optimization teams to improve analytic infrastructure for acquisition 
  • Evaluate results and make data-driven recommendations to senior executives
  • Interface w/Creative/Design/Marketing teams to obtain marketing materials and ensure brand and messaging consistency in communication
  • Bring a focus on results, a bias for action and exceptional organizational and teamwork skills

What you'll bring:

  • 7-10 years experience with proven results at a leading consumer-focused technology startup or at fast-moving, innovative brands, including strong focus on digital performance / paid acquisition
  • Familiarity working with data, internal creative/design teams and external agencies (e.g. data/media buying)
  • Familiar with data & analytics platforms such as Google Analytics, Looker and Amplitude
  • Experience working with growth/marketing technology stacks including solutions such as Iterable, Intercom and Impact Radius

Benefits

Aspiration offers a wide range of benefits including:

  • Working with a mission-driven company that's challenging the status quo and transforming the lives of millions by building a better and more socially conscious financial firm
  • Competitive salary + meaningful equity
  • Comprehensive benefits including health, dental and vision
  • Work in a brand new office space located in Marina Del Rey, steps away from great food, shopping and nightlife
  • 24/7 access to our on-site gym
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