Job Description:
We are looking for an analytical, growth focused marketing leader to build Aspiration’s customer base with a focus on large scale data-driven customer acquisition. Strategy and execution will leverage Aspiration’s unique mission as a “banking and investment firm with a conscience" that is built for everyone. This position reports to the VP of Marketing.

Key position requirements:

  • Develop and implement new paid marketing strategies, campaigns, and channels to drive growth while reducing payback period
  • Ability to think outside the box to come up with highly effective and innovative campaigns that leverage our unique mission-focused brand
  • Lead the execution of data-driven tests to determine the viability of new strategies
  • Work with channel leads to optimize SEM, mobile, Facebook, and other digital channels
  • Evaluate results and make data-driven recommendations to senior executives
  • Ensure that brand messaging and identity are reflected across the entire customer journey
  • Develop solutions that span multiple business goals, from awareness and acquisition through to referral
  • Work with internal creative teams and agencies as necessary to deliver world class marketing campaigns
  • Explore the potential of a range of emerging and established/offline channels, driven by a keen understanding of the customer journey
  • A focus on results, a bias for action and exceptional organizational and teamwork skills


  • 5+ years experience working with a leading consumer-focused technology startup or fast-moving, innovative brands
  • 2-3 years experience with digital acquisition
  • Familiarity working with both internal creative/design teams and external agencies (creative, strategy and media buying)
  • Familiar with data & analytics platforms such as Google Analytics, Looker and Mixpanel


Aspiration offers a wide range of benefits including:

  • Working with a mission-driven company that's challenging the status quo and transforming the lives of millions by building a better and more socially conscious financial firm
  • Competitive salary + meaningful equity
  • Comprehensive benefits including health, dental and vision
  • Work in a brand new office space located in Marina Del Rey, steps away from great food, shopping and nightlife
  • 24/7 access to our on-site gym
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