About Keela: 

Keela is on a mission to empower every social impact organization around the world with technology. We believe that access to powerful tools will change how nonprofits fundamentally work. We build and support software that we designed specifically for the needs of non-profit organizations. We are a team of builders and leaders truly dedicated to building a globally impactful, sustainable, and ethical business. 

We are driven by the understanding that every non-profit that adopts Keela can do more good in this world, help more people and drive more positive impact, that is what motivates us every day. We are bringing useful, beautifully designed and feature-rich software to serve the needs of the nonprofit sector. 

Purpose of Position: 

The Director of Marketing at Keela plays a pivotal role in shaping the company's strategic direction and ensuring its brand presence thrives in the highly competitive nonprofit software market. This role involves crafting and executing comprehensive marketing strategies focused on demand generation and revenue growth. 

Keela is in a growth phase and we are looking for a strong marketing leader to accelerate our organic growth and market penetration. As the marketing leader, you will own the full acquisition funnel, developing strategies and playbooks to increase demand and generate new traffic, better nurture our existing customers, and accelerate customer marketing to drive higher LTV. 

In this role, you will collaborate closely with cross-functional teams to align marketing initiatives with Keela's product development, sales, and customer success efforts. You will also oversee a talented team of marketing professionals, guiding them towards their efforts in digital marketing, content creation, social media management, and event planning. 

The ideal candidate thrives under pressure, thinks out-of-the-box, demonstrates strong leadership skills, and shows high self-motivation. Joining our ambitious, diverse, and high-performing team, you will be a key driver of Keela's market presence and success. 

Key Responsibilities: 

  • Lead the development and execution of annual marketing strategies, focusing on demand generation and enhancing customer lifetime value (LTV). 
  • Build programs and initiatives to drive net new demand and traffic for our products, meeting key pipeline and ARR add goals. 
  • Direct the marketing plan, prioritize resources (both people and budget), and oversee performance reporting. 
  • Oversee the management and performance of the marketing team by providing support, guidance, coaching, and mentorship, while fostering a culture of innovation and high performance. 
  • Oversee reporting and tracking of all marketing metrics, emphasizing data analytics to inform marketing strategies. 
  • Manage marketing systems, and websites to stay current with tech solutions, changing trends, and best practices. 
  • Be an active participant of Keela’s management team, attending meetings, voicing opinions, and ensuring personal and team accountability. 

Direct Reports: Digital Marketing Lead, Digital Designer, Marketing Specialist

Skills & Qualifications: 

  • 5+ years of experience in marketing, preferably within SaaS 
  • Proven experience in a leadership role, including a minimum of 3 years as a people manager, with demonstrated ability to guide, mentor, and develop a high-performing marketing team 
  • Demonstrated success in developing and executing comprehensive marketing strategies 
  • Effective communicator with excellent interpersonal skills and an ability to build strong relationships with internal and external stakeholders 
  • Strong ability to use, adopt, and manage technology quickly, staying informed about the latest marketing technologies and best practices 
  • Highly motivated and results-driven 
  • Experience in the nonprofit sector a huge bonus 
  • Experience with Hubspot and Salesforce considered an asset 

You will be successful in this role if: 

  • You have a proven track-record of creating digital marketing campaigns and ever-green funnels that perform. 
  • Demand gen is your competency. You have an exceptional track record of building new channels and sources of traffic. 
  • You are data driven, but not data bound. You can think critically about the strategy of your team using data and recognize that you won’t have all the answers when you start. 
  • You are a humble and curious learner who yearns to try new things in service of the company and your development. 
  • You thrive in a quickly changing environment that comes with a high-growth organization with audacious goals. 
  • You thrive while leading a team, but are not afraid to roll up your sleeves. You can cast vision, always keep an eye on priorities, and provide solid direction and quality feedback to ensure goals are met. 
  • You have an almost impossibly high standard for your work. Details matter to you. Hitting goals matters to you. 
  • You naturally build trust with those you work with and know how to motivate the team you are leading. 
  • You have a soft spot for the nonprofit and church community and care about equipping them to accomplish their mission. 

Location: Remote

Base Salary: 100-120K CAD

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