The Marketing team at Asana is focused on driving growth and building a brand that customers love. Today, more than 50,000 businesses pay for Asana, and millions more are using our free product to do great things together—and we’re just getting started. We’re looking for a talented Lead Generation Campaign Manager to help us win the hearts (and wallets) of larger customers.
We’re pioneering a new, hybrid business model that helps us meet the needs of our customers through both ecommerce and sales-assisted motions. As a Lead Generation Campaign Manager, you’ll make a direct impact on revenue by launching campaigns that generate sales pipeline. You’ll coordinate and launch campaigns to reach potential buyers, optimize campaign performance, and craft emails to nurture prospects into qualified leads. And, you’ll be working closely with Marketing, Sales, and Operations teams to make it happen.
Plan and execute campaigns that hit lead and pipeline targets
Project manage campaigns across a variety of channels including ads, web, email, and events,
Develop and deploy email nurture programs and one-off campaigns; own the process from end-to-end including writing creative briefs, drafting copy, segmenting lists, staging and QAing emails, and measuring results
Analyze and optimize campaign performance to maximize leads and revenue
Partner with sales reps and marketing analysts to gather qualitative and quantitative feedback
3+ years of lead or demand generation, email, and marketing campaign experience
Experience executing lead gen email campaigns with speed and accuracy
Expertise with marketing automation and CRM tools such as Salesforce, Pardot, Marketo, or Eloqua
Track record of launching campaigns that hit aggressive targets
Strong analytical skills and mindset - can measure and analyze results of campaigns to inform future strategies and campaign optimizations
Experience with lead gen at B2B SaaS companies; enterprise sales experience is a plus
We value diversity. We provide a hiring and working experience in which all people know and feel that they’re equally respected and valued regardless of age, race or ethnicity, gender identity or expression, sexual orientation, religion, ability, political views, or any other aspect which makes someone unique. We’d love to see what you’d add to our team.