Aruliden is an award-winning brand creation and product innovation agency founded in 2006, by Rinat Aruh and Johan Liden. We create brands, products and experiences that matter. We work with a diverse range of Fortune 100 as well as digitally native brands in the Beauty, Lifestyle, and Consumer Technology space, rethinking categories and industries through design. With offices in New York City, San Francisco, and Amsterdam our team works with global brands and clients to create cultural impact, fueled by business growth.

We are seeking an established Senior CX Research Strategist who loves bringing brand experience to life. The ideal candidate will have a solid background in research and strategy supporting user experience and/or customer experience design and development. You understand how to uncover new and novel insights about users/consumers and (in collaboration with our client partners) how to translate insights into action. You have both theoretical know-how and practical experience using use cases, user flows, journey maps, and other tools to define where a product lives, how it will be used, and what exactly it must accomplish for end-users (and any other relevant parties). You are able to identify the touchpoints of a device or digital product/app/site and the experience elements that allow it to be intuitive, engaging, and cohesive with other brand touchpoints as a whole. You should have a strong pulse on trends – what’s happening today and what that says about where things are going tomorrow – and be familiar with where and how trends are applied in larger workstreams that include research and strategy phases.  You should ultimately bring to the table a combination of hands-on experience, a fresh perspective, a willingness to challenge and be challenged, a readiness to roll up your sleeves on a variety of research and strategy tasks, and a general excitement & positivity.  Our environment is highly creative, fast-paced, fun and collaborative.

We’re looking for highly creative, strategic thinkers and doers.  We identify gaps, listen, learn, understand needs, reinvent, design, and make solutions come to life.  Come join us!

What we expect

  • A seasoned practitioner of user-centered research & strategy methods who thrives at the intersection of human insights, data, technology, consumer products/services, and creativity
  • Ability to identify and document existing product pain points, using insights related to experience challenges and opportunities
  • The ability to leverage established frameworks to deconstruct complex sets of data (qualitative a must; quantitative a plus) and make sense of or create new ones
  • The aptitude and appetite to then help devise ways to solve problems and improve the user/customer experience by actively applying insights to drive design decisions
  • The readiness and willingness to take direction from, support, and work with other leaders and senior stakeholders throughout the organization
  • A self-starting nature with the ability to self-manage as well as lead/guide internal project teams and/or freelancers workflows and allocations, and demonstrating expertise and confidence for clients
  • Comfort and ability to immediately be a primary point of contact for client partners as well as internal cross-functional stakeholders
  • The desire to work collaboratively to communicate creative direction to team, peers and clients
  • A natural inclination for strategic, creative thinking; a future-focused mindset; an openness and aptitude for gaining inspiration for diverse sources such as brands, macro-trends, business innovations, emerging technologies, lead user behaviors, and reading between the lines of user/customer needs & wants, and beyond
  • A solid understanding and desire to keep up to date with innovation trends, industry trends, and design trends with a specific focus in technology
  • Able to help our clients with their definition of hardware success and quality control
  • Able to serve as the internal and external/client-facing liaison for CX, advocating for decision making based on user/customer input, stakeholder input, and data analysis/synthesis


What it will take

  • 5–7+ years of relevant experience working in UXR, Design Research, CX Research & Strategy, Innovation, and/or Experience Design
  • Minimum 3–4 years experience hands on with research functions (such as UXR or other research directly supporting product/service design and development)
  • Strong leadership skills and experience leading and managing projects (prior vendor/agency side experience a plus)
  • Working knowledge and practical experience applying a human-centered approach to informing the design and development of digital and physical products
  • Personal experience creating UX / CX deliverables (such as personas, empathy maps, journey maps, action plans, and measurement frameworks)
  • Strong collaboration skills, partnering with the client and Aruliden Industrial Design team to simplify processes (such as device assembly, onboarding, and typical use case scenarios), ensuring all are ergonomic and easy to use
  • Strong written & verbal presentation and communication skills (English)
  • Proficient with Microsoft Office, Google Suite, and Adobe Creative Suite
  • Enthusiasm to continue to learn and refine research & strategy hard-skills + grow professional soft-skills


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