Who we are
Artefact is a new generation of a data service provider, specialising in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organisations. We are proud to say we’re enjoying skyrocketing growth.
Our broad range of data-driven solutions in data consulting and digital marketing are designed to meet our clients’ specific needs, always conceived with a business-centric approach and delivered with tangible results. Our data-driven services are built upon the deep AI expertise we’ve acquired with our 1000+ client base around the globe.
We have over 1400 employees across 20 offices who are focused on accelerating digital transformation. Thanks to a unique mix of company assets: State of the art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client.
Reports to
Display Account Director
Role purpose
We’re looking for an energetic and ambitious Senior Programmatic Manager to work with us on some of the biggest names in Travel. You’ll be responsible for millions in ad spend and will be instrumental in creating media plans & developing innovative strategies to drive client growth. You will be joining a collaborative team with a great culture and will be working with trusted clients of over 7 years. Leading on a renowned client you will be supported by the Display Account Director and the rest of the team. This role will give you the opportunity to share your knowledge, developing the display team and contributing greatly to the growth of the channel.
Main responsibilities
Display strategy
- Work with the Display Account Director to build a strong and innovative display advertising offering
- Support overseeing programmatic display campaigns execution, optimisation and management
- Support with investment and strategy planning across the programmatic activity
- Design testing frameworks making sure to follow best practices and test the latest features, technologies and partners to bring added value
- Provide display advertising consultancy and training for clients
- Maximise the value of the display advertising we produce by advising clients on best practices across reporting, measurement and attribution
- Support with the development of display business reviews, cross-sells and pitch material
- Be proactive in feeding back good results, data trends, case studies, discovered techniques and tools to the Display Account Director and colleagues
- Support with the development of processes, automation and best practices across the display department and the wider agency team
- Lead internal training sessions and external webinars on Programmatic Display and Video Advertising
Client & People management
- Be able to demonstrate good communication skills and possess the ability to converse well with other team members and clients in a clear, understandable way
- Demonstrate a strong work ethic, with a positive and flexible attitude, with the ability to work independently and as part of a team
- Have the ability to lead and develop people through training and by setting an example
- Supporting with the development of other members of the team
- Good time management and organisational skills
Analytical Skills & Tools
- Demonstrate advanced knowledge in Programmatic DSPs: Display and Video 360 (DV360) is a must
- Demonstrate advanced knowledge in Ad Serving: Campaign Manager (CM360) is a must
- Good understanding of GA360 and other products of the GMP suit
- Experience working with Programmatic Display Partners and other DSPs
- Experience managing large budgets using budget trackers and applying automation via Supermetrics or equivalent
- Have an analytical mind and possess problem solving skills
- Be a creative thinker and possess excellent attention to detail
The ideal candidate will:
- Have a minimum of 3-4 years’ experience in a programmatic role
- Understanding of the travel vertical preferred
- Demonstrate previous experience in implementing and managing medium to large programmatic campaigns
- Ideally have some ad trafficking knowledge, however this is not essential as we will help the ideal candidate to develop this skill set
