Do you love enabling effective marketing to better reach your customers by optimizing and segmenting marketing data for peak utility? Do you find enjoyment in using data to drive strategic business decisions and tackle problems? Are you database tech savvy and love to generate actionable data sets that can be used for insightful marketing efforts? Argyle Executive Forum is currently seeking a Marketing Database Analyst to join our team in New York City. If you're a marketing superstar at heart that has a knack for segmenting data and loves to tell a story with that data, then you are the person we're looking for.
Your Primary Responsibilities Include:
Data pulling, gap analysis, requests analysis, data acquisition, segmenting/targeting, and answering inquiries
Apply database marketing segmentation techniques to identify targeted audience and build campaign target
Work hand-in-hand with Marketing partners to support campaigns
Quantify total addressable markets
Evaluate marketing campaigns by using predictive analytics from existing data to accurately predict responses
Drive customer engagement by deciding how to effectively manage time and costs using our data
Accelerate and foster our marketing programs by conducting data analysis and crafting analytics models
Extract and summarize data to produce insightful comparisons and conclusions on data use
Analyze marketing campaign performance, effectiveness, and growth to make recommendations to improve response and value
Interpret and understand the needs of marketing requests
Desired Skills and Experience:
5-7 years’ experience in database marketing, SQL and marketing database architecture and management
Ought to have hands on experience with marketing automation tools, specifically Marketo/Pardot and Salesforce as well as Microsoft Excel (Pivot Tables, V Lookups, etc)
Ability to collaborate across department functions in order to achieve goals
Proven interpersonal skills that enable translating complex data and/or issues into productive discussions/actions coupled with technical, analytical, and quantitative skills
Strong organizational, time management and project management skills are necessary. Excellent attention to detail is a requirement.
Knowledge of standard methodologies in data management and quality
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.