Position: Event Digital Marketing Manager

Location: New York City

Argyle Group is a provider of B2B media solutions centered around a suite of editorial and event media. Headquartered in New York City with offices in London, the group operates under four brands: Argyle Executive Forum, the Innovation Enterprise, CFO Magazine and Proformative.

We’re looking for an experienced Event Digital Marketing Manager with a proven track record of developing communities with senior level business leaders. The successful candidate will formulate marketing strategies, execute marketing activities and provide customer service to achieve attendee goals for your community.

The Responsibilities:

  • Optimize the landing pages of paid search engine marketing campaigns
  • Track the website traffic flow and provide internal reports regularly
  • Manage paid PPC campaigns
  • Conduct keyword research according to the latest keyword research strategies
  • Compile performances report using Google Analytics program
  • Create, develop and execute social media strategies across different industries. Channels will include: Instagram Twitter, LinkedIn, Facebook, Google Plus, and YouTube
  • Develop enthusiasm for social media amongst the sales and marketing teams through presentations and in-person internal meetings
  • Creation and optimization of content for the website and social networking channels
  • Distribute content through websites, media partners, social media and e-mail marketing to generate inquiries
  • Test new potential channels and strategies to support the marketing plans and event growth
  • Marketing Analysis & Research
  • Public Relations (writing, distributing press releases and liaising with media)
  • Media partnerships and Influencer marketing outreach and onboarding to increase brand awareness and revenue

The Qualifications (Required):

  • 4 years of experience with digital marketing, audience development or event marketing
  • Bachelor’s degree in marketing, business or similar
  • Minimum 1 year of experience with marketing automation systems
  • Proven writing skill with high-quality writing examples
  • Exceptional communication and business etiquette skills by email, phone and in person
  • Drive to achieve at all costs, with a deadline-driven/high ownership mentality
  • Proven track record of strong time management and organizational skills
  • High appetite for change
  • Ability to manage multiple priorities on a lean team
  • Desire to travel on occasion to hotspots such as San Francisco, Chicago, Boston, Dallas and more
  • Salesforce experience

The Qualifications (Preferred):

  • 4+ years of experience with audience development, program management or event marketing
  • Previous experience with C-level audience

 

The Perks:

Basic Benefits

  • Medical insurance – 87% company paid
  • Life insurance, AD&D, short-term disability and long-term disability – 100% company paid
  • Dental, vision and supplementary insurance (Aflac)
  • 401k with discretionary company match
  • Employee assistance program with free mental health counseling

Premium Benefits

  • 20 days of PTO and 13 holidays (that’s almost 7 weeks per year!)
  • Fitness/gym annual reimbursement
  • Professional development annual reimbursement
  • Comprehensive pre-tax commuter benefits program that includes benefits with MTA, PATH, Uber, Lyft and many others
  • Competitive salary and quarterly bonus opportunities
  • Free, catered breakfast each Monday to combat those #MondayBlues
  • Domestic travel to conferences on the company’s dime (with per diems for that Dig Inn addiction and cool co-workers to travel with)
  • Unlimited snacks and beverages (gluten free and healthy options also), and the ability to join our debate about favorite La Croix flavor

Culture and Work Environment

  • Location in our beautiful, historic offices downtown one block from the Stock Exchange
  • Casual dress code in office
  • Fun company party, volunteer and happy hour events at least monthly

 

Unfortunately, at this time we are only able to accept candidates currently in the NYC metro area.

 Argyle Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. As such, our employment and recruiting practices do not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, parental status, military service or other non-merit factor.

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