Job Title: Marketing Manager
Reporting to: Marketing Director
In a fast-changing world, The Argyle Group is dedicated to giving business leaders the insights and new connections through our live summits and digital media. We provide our global community with the latest thinking in areas such as artificial intelligence, digital transformation, and innovation at events across North America and Asia-Pacific.
This Marketing Manager position is a central role within the business, we are looking for individuals with proven success of running marketing campaigns to drive attendees to exhibitions and conferences.
Main duties and responsibilities:
Strategy: The Marketing Manager will support the Marketing Director in creating the overall marketing strategy and directly manage the campaign execution of the roadmap.
Data management and analysis: The individual will have the ability to identify relevant target audiences, to make sophisticated campaign selections, as well as identifying and create briefs for new data build projects. They will use their analytical abilities to review and analyse their campaigns in order to identify opportunities to improve future campaign approaches.
Stakeholder Management: The successful candidate will have an ability to influence stakeholders of all level. They will partner closely with sales to help drive revenue opportunity across sponsors and attendees. Aligning with the content and editorial team to unlock value from content produced to drive marketing initiatives and campaigns.
Marketing Technology The candidate will have expertise across a wide-range of marketing technologies and channels including but not limited to email, social, advertising, website, collateral, SEO, PPC. They will have experience using a marketing automation tool to build and execute targeted campaigns.
Marketing Expertise: The individual will be able to come up with new, innovative marketing ideas to develop the scope of how the marketing team interact and engage with the target audiences, in order to better drive visitor attendance, as well as supporting sales with generating leads .
Brand Awareness: They will be a brand champion for Innovation Enterprise , they will understand the value of our brand and ensures that branding is maintained and consistent across all campaigns and channels.
Engaging Content: They will understand our target audience, and create relevant and engaging copy, which drives our target audience to attend our conferences. A skilled copywriter who knows how content should be adapted over various marketing channels, such as email and social media.
Knowledge, experience, skills and attributes:
- Experience in a people management and coaching junior team members
- Event Marketing experience
- Use of Marketing Automation to nurture campaigns
- Excellent copywriting skills
- Tech-savvy and comfortable using different digital tools
- Experience in strategically building marketing campaigns
- Great communication skills
- Ability to work as part of a team
- Excellent attention to detail
- Highly organised and able to meet deadlines
- Genuine passion for marketing and communication
- A degree in Marketing related subjects is desirable