Job Title: Demand Generation Marketing Manager

Reporting to: Marketing Director 

Department: Marketing

Location: London 

In a fast-changing world, Innovation Enterprise is dedicated to giving business leaders the insights and new connections through our live summits and digital media. We provide our global community with the latest thinking in areas such as artificial intelligence, digital transformation, and innovation.

We are seeking an ambitious, competitive and technical Demand Generation Manager to join our team in London.  You will take on a pivotal role in generating sales-ready leads for delegates and sponsors across our events, conferences and festivals.

Main Duties and Responsibilities

The Demand Generation Manager will play a critical role in fuelling the pipelines for sales, marketing and content teams.

You have great technical ability and a passion for analytics, you enjoy digging down into the data to understand and scrutinise the information to find trends which others may miss.

Your day to day focus will be on analysing key metrics and using reporting tools within Salesforce to continuously evaluate and improve campaign performance. You utilise the information you amass to make recommendations on how to increase lead development and conversion.

You will develop a deep understanding of our events, championing our offerings commercial benefits to our target sponsorship audience. You will tactically gain insights into what the target audiences needs are and share this information with our sponsorship team. You will achieve this in part by your great communication skills, as you will have the ability to reach out to prospects over the phone, email and social media, but also through researching the market our prospective sponsors operates in, ensuring a detailed picture is built out.

Collaboration is key to this role, you will be responsible for managing relationships and partnering across both sales and marketing to drive revenue across all our events, conferences and festivals.

The successful candidate should have the following:   

Experience:

  • Experienced Salesforce user
  • Experience in Marketing Automation 
  • Strong analytical skills
  • Reporting
  • Planning and tracking campaign performance
  • Keen sales acumen
  • Strong researching skills
  • Good relationship building skills
  • Track record of liaising and managing different stakeholders.

 

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