Title: Membership Development Manager Location: New York Reports to: Senior Membership Development Manager
The Argyle Executive Network is a member-driven community of more than 200,000 highly qualified senior-level business leaders who are focused on connecting with like-minded professionals and gathering forward-thinking insight to advance their organization’s agenda. Our members attend full-day forums, half day think tanks, custom dinners and online webinars. They also have access to downloadable content and speaking opportunities.
Essential Functions/Major Responsibilities
Membership Development Managers are responsible for developing communities with senior level business leaders. Membership Development Managers formulate marketing strategies, execute marketing activities and provide customer service to achieve attendee goals for your community.
In this Role You Will:
Develop formal marketing plans and set-back schedules outlining direct marketing and database tactics, including: budget, audience segmentation, messaging/positioning, channel and touch strategies to achieve event audience goals for assigned events
Serve as an expert within the community that you manage including developments and changes taking place, trending topics, and current challenges
Research, understand, and apply knowledge of the competitive landscape to identify positioning and growth opportunities
Work with the content team to identify and build partnerships with media partners