Title: Associate Director, Marketing Operations
Location: New York

The Argyle Executive Network is a member-driven community of more than 200,000 highly qualified senior-level business leaders who are focused on connecting with like-minded professionals and gathering forward-thinking insight to advance their organization’s agenda. Our members attend full-day forums, half day think tanks, custom dinners and online webinars. They also have access to downloadable content and speaking opportunities.

The Associate Director of Marketing Operations will be the key driver of growth for Argyle’s membership and scale acquisition efforts by creating a multi-channel approach fueled by Eloqua. In this role, you’ll be owning the demand generation aspect of marketing and working with leadership to create a short and long term strategy while being hands on and tactical with marketing technology.

Responsibilities:

Audience Segmentation and Personas

  • Define and understand our key audiences. Use these insights to drive product planning and development and marketing team prioritization and focus

Product Messaging and Positioning

  • Articulate value proposition and develop key messaging that resonates with our partner segments
  • Create marketing campaigns by collaborating with the rest of the marketing, sales, content, & ops teams -giving direction on best practices for lead generation to drive ROI

Inbound Marketing Demand Generation, Content Creation and Strategy

  • Build out a long-term demand generation strategy that incorporates all marketing channels (email, social, all digital and online presence)
  • Build compelling content that drives engagement

Product Launches and Campaigns

  • Plan the end-to-end launch of new products and releases

Analytics

  • Adjust campaigns based on analytical reporting and results
  • Optimize the Eloqua and SFDC marketing automation functions
  • Track and maintain high standards for all marketing metrics/ KPIs
  • Analyze past campaign efforts and leverage the data to generate new compelling campaigns

 

Skills & Qualifications:

 

  • Bachelor’s degree in a related field
  • 8-10 years of product, portfolio, or/and audience marketing experience, preferably in B2B
  • Eloqua experience, 2 years preferred
  • A proven record of both strategy and execution – you can help develop a vision while also rolling up your sleeves and getting things done
  • Excellent written and verbal communication skills, with the ability to accommodate different audiences
  • Previous success developing and driving integrated marketing campaigns throughout the customer lifecycle
  • Possess the ability and credibility to influence leadership
  • Ability to both lead a team and prioritize as a team player with peers
  • Demonstrated history of success working with problems in a fast-paced environment, within global matrixed work groups, when juggling multiple priorities
  • Strong analytical and quantitative skills
  • Willingness to travel when necessary

Apply for this Job

* Required
File   X
File   X
When autocomplete results are available use up and down arrows to review
+ Add Another Education


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Argyle Executive Forum are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.