ABOUT ARENA STAGE

Arena Stage was founded August 16, 1950 in Washington, D.C. by Zelda Fichandler, Tom Fichandler and Edward Mangum. Over 65 years later, Arena Stage at the Mead Center for American Theater, under the leadership of Artistic Director Molly Smith and Executive Director Edgar Dobie, is a national center dedicated to American voices and artists. Arena Stage produces plays of all that is passionate, profound, deep and dangerous in the American spirit, and presents diverse and ground-breaking work from some of the best artists around the country. Arena Stage is committed to commissioning and developing new plays and impacts the lives of over 10,000 students annually through its work in community engagement. Now in its seventh decade, Arena Stage serves a diverse annual audience of more than 300,000.

JOB DESCRIPTION

The Associate, Media & Marketing, provides broad assistance for the successful implementation of Arena Stage’s Media & Marketing function, with a primary focus on integrated media communications.

This includes, but is not limited to, supporting the planning and implementation of Arena’s earned, paid, social, and digital media and marketing, such as developing and maintaining an integrated media and marketing calendar; earned and digital/social media research, monitoring and reporting; writing and editing a range of media and marketing communications; supporting pitch efforts and earned media outreach, and other relevant duties as assigned. She/he/they will also be expected to provide administrative support as necessary, including managing and processing vendor expenses and invoices in conjunction with the Department Assistant, scheduling meetings, maintaining, and distributing agendas and reports, and other duties as assigned.

With joint oversight by the Manager and Senior Manager of Media & Marketing, the Associate may also receive mentoring and training from the Associate Director, Media & Marketing, supervision from other Marketing department staff members on a project-by-project basis, and strategic guidance from the Chief Marketing Officer (CMO) as necessary.

DUTIES & RESPONSIBILITIES

Day-to-day responsibilities include, but are not limited to:

  • Assisting supervisors and team in the execution of media & marketing duties as assigned, including but not limited to, drafting, editing and distributing press releases, media/photo advisories, calendar listings, public service announcements, articles for newsletter and website, letters to editors and feature stories
  • Engaging in proactive media outreach both on a show-by-show basis, as well as to support Arena’s overall branding and marketing
  • Developing and maintaining relationships with external audiences, both media and non-media, to accurately and effectively convey Arena’s message
  • Coordinating specific public relations tasks and/or events with other departments under supervisors’ guidance
  • Researching the theater industry and performing arts/related issues to maintain a current knowledge base
  • Monitoring and analyzing media to report coverage that affects Arena, its productions, programs, and partners; and creating and disseminate monitoring reports as needed
  • Coordinating the production and distribution of material with other Arena departments as required
  • Representing Arena at events, as required, and conducting photography for media and Arena productions, events and programs, as required
  • Creating and maintaining media lists; creating, updating and maintaining press kits and media materials, as required
  • Serving as a point of contact for media and non-media inquiries alike for various Arena staff and leadership, as required
  • Logging/archiving of press clips, media interviews and media outreach
  • Updating and maintaining show checklists, calendars, timelines, editorial calendars, etc., and assisting in the creation of business documents such as charts and tables, PowerPoint presentations, memos, etc.
  • Assisting with the preparation and distribution of plans, agendas, minutes, reports, etc., and providing secondary or tertiary support to other team members, as required; assisting in budget management
  • Supervising interns Fellows, and/or providing assistance in the supervision of junior staff, as required
  • Participating in departmental meetings and working cross-functionally with other members of the team
  • Communicating and reporting to supervisors on consistent and regular basis
  • Becoming cross-trained on other media & marketing functions
  • Willing to be available as emergency contact after business hours, on holidays and weekends, as required
  • Other duties as required and deemed necessary by the Associate Director and/or CMO, with the understanding that projects and responsibilities may be changed or added at supervisors’ discretion

SKILLS & QUALIFICATIONS

  • Bachelor’s degree (preferred)
  • One to two years’ related experience in earned media/public relations
  • Public relations agency experience a plus

Knowledge Requirements:

  • Knowledge of fundamental public relations principles, procedures, and applications
  • Ability to follow and report on theater and cultural trends as reported in the media and in social media, instituting and systematizing media monitoring as requested
  • Familiarity with AP Style
  • Familiarity with media research, intelligence, and management software such as Cision, Lexis Nexis, BrandWatch, Onclusive, TalkWalker etc.
  • Knowledge of and experience with IBM-compatible computers, word processing software, and other office equipment
  • Working knowledge of MS Office Suites, including Microsoft Word, Excel, PowerPoint and Adobe Acrobat

Skills Requirements:

  • Outstanding written and verbal communications skills, including the ability to clearly express thoughts to others and exchange information
  • Excellent media relations skills, with a strong track record of effective and on-point media placements
  • Strong inter-personal skills, with the ability to communicate and work effectively on an intra- and inter-departmental level, both independently and as a team
  • Outstanding time management and organizational skills, and the ability to prioritize and multi-task
  • Proficiency in word processing and database computer programs, as above, and basic proficiency in photo and video editing using programs such as Windows Movie Maker, iMovie, etc.
  • Dexterity with commonly used digital marketing tools and platforms, such as Google Drive, Dropbox, Canva, Asana, Basecamp, etc., and the willingness to learn new programs used at Arena, including, but not limited to, Wordfly for email marketing, and the Tessitura Database Management System
  • Ability to operate digital and/or 35mm cameras to conduct photography and/or videography that meets accepted standards for publication or other media use
  • Ability to take direction, work rapidly and efficiently, and meet deadlines under pressure
  • Ability to maintain confidentiality of files or other documents

ADDITIONAL INFORMATION

  • Must be a legal resident of the United States and be able to provide proof of authorization to work in the United States
  • Ability to travel as/when necessary
  • Must be available, if needed, as emergency contact after business hours, on holidays and weekends
  • Ability and willingness to work a flexible work schedule that may include extra hours, evenings and weekends, if required to meet business needs

 

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