We’re ArenaNet. We make the games we want to play a reality, and infuse them with innovation, hand-crafted detail, and creative passion.
As developer and publisher of the award-winning Guild Wars game series, we’re proud to share our passion for the online worlds we’ve created with over 11 million players worldwide.
ArenaNet is currently seeking a talented, highly-motivated, passionate, and experienced Director of Global Communications to join our team. The Director of Global Communications will lead, build, and mentor the global PR, Forums, Community, Content, & Social marketing functions, ushering in the next chapter of press and community outreach to foster meaningful connections that amplify awareness and purchase consumption of ArenaNet games to a broader audience while still catering to our loyal fan base.
As the Director of Global Communications, you will be the global leader of the PR, Forum, and Content Marketing teams, having full responsibility for the development and execution of key external and internal communications programs – including product and company public relations, tradeshows, press tours, social outreach, streaming initiatives, and direct consumer engagements. You will also drive internal, executive, crisis, and corporate communications efforts across all of ArenaNet. You will work closely with both gaming and mainstream media contacts as well as streamers, influencers, and directly with our consumers to generate positive awareness for ArenaNet games, and for the company itself, through strategic communications programs across North America and Europe.
Public Relations – Amplify awareness for the ArenaNet brand as well as its game portfolio through media outreach. Go beyond the endemic and think outside the box to be a multiplier of awareness activities managed by the studio, publishing, and marketing organizations. Foster strong relationships with NA & EU media and partners to generate industry leading coverage beyond the endemic. Effectively utilize agency support to maximize our overall effectiveness.
Content Marketing – Drive customer retention through engagement and fan evangelism via the creation of content and interaction with fans on our social media channels, working with community members and creators to surface engaging content, producing livestreams and marketing videos, coordinating fan events, sending email newsletters, managing the blog post publishing pipeline, and more. Help amplify the voices of influential community leaders and content creators to engage core fans as well as reach beyond the core community through the curation and promotion of relevant content and by running the ArenaNet Partner Program. Engage and foster direct relationships with streamers and influencers to further amplify the ArenaNet brand as well as our products.
Forums – Foster the continued growth and development of the ArenaNet forums to further the importance of direct to consumer outreach. Establish internal protocols on how to elevate our forums as the leading destination for ArenaNet official community information.
Corporate Communications – Support internal communications and executive communications across ArenaNet (Company meetings, executive messages, feature pitches, speaking and conference opportunities). Provide a level of polish to all external communications with press and community.
Coaching & Team Development – The Director of Global Communications will be responsible for building, leading, and mentoring the PR, Forums & Content Marketing teams across the Americas and Europe while concurrently seeking ways to continually enhance press and consumer outreach competencies. There should also be mentorship and leadership across the entire marketing and publishing organization as the Communications team should be the face of ArenaNet. The current team is strong, but there will be hiring needs along the way to amplify impact, and there are always opportunities to increase impact by training and developing existing talent.
The Director of Global Communications will report to the Head of Global Marketing.
STAFF & RESOURCES
The team may include as many as 8-10 full time employees of varying title levels across the Americas and Europe. Additional headcount may be required to achieve our aggressive objectives, and the Director of Global Communications will make the case for adding talent, as needed.
- Bachelor’s degree in PR / Communications or related field required, MBA strongly preferred
- Experience working with American/European press and influencers/streamers
- Minimum of 5 years of experience in entertainment PR/Communications. Preferably with experience working in the video games industry
- Strong juggling skills between the needs of press and consumer outreach with an understanding of how social media and content marketing can be utilized as part of a broader communications strategy
- Possess a strong understanding of the power of online communities, as well as press
- Ability to influence, inspire, and motivate at all levels within an organization where varying opinions are the norm as well as external partner and agencies through good judgement and outstanding communication skills
- Hires and develops great talent
- High standards for individual and team work
- Expects and requires innovation of her/his team
- Thinks big and has convictions
- Innovative & creative
- Results oriented
- Strong interest in entertainment and technology industry, ideally in the games industry
This is a full time, on-site position at our studio in Bellevue, Washington. A casual, friendly work environment, comprehensive benefits package, a competitive salary, and more are all part of what makes ArenaNet a great place to work.
ArenaNet is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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