Ready to make an impact? Arctic Wolf seeks a Demand Generation Manager, MSP to join our Pack.

Arctic Wolf, fresh off its unicorn valuation, is the leader in security operations in an exciting and fast-growing industry—cybersecurity. How fast are we growing? Well, Arctic Wolf was highly ranked in the Deloitte Fast Technology 500 for North America in both 2019 (#25) and 2020 (#104)! We have doubled headcount, customers, and revenue for five years running.

We are also cultivating a collaborative and productive work environment that welcomes a diversity of backgrounds and ideas to make our teams even stronger. In fact, we are recognized as one of the 2020 Best Places to Work (bizjournals.com).

As we believe in corporate responsibility, Arctic Wolf offices around the world participate in volunteer programs throughout their communities. We’ve also earned distinction from TravelWise for our efforts in promoting sustainable transportation.

About the Role:

The Demand Generation Manager, MSP will be responsible for the strategy and execution of multi-channel marketing campaigns to support recruitment & growth for Arctic Wolf’s Managed Service Provider (MSP) partners. Working closely with cross-functional teams, you’ll design, plan, manage, and optimize integrated digital marketing campaigns across multiple channels to recruit new MSP partners and expand existing MSP customer adoption of Arctic Wolf solutions. 

Location: Eden Prairie, Minnesota office

Responsibilities:

  • Designs, plans, manages, and optimizes integrated digital campaigns across multiple channels to recruit new MSP partners and expand Arctic Wolf’s footprint within existing MSP customer accounts 
  • Collaborates with the Demand Center, Channel Marketing and Field Marketing to ensure cohesive creation, execution, and testing/optimization strategy for MSP recruitment and MSP customer expansion campaigns 
  • Collaborates with the digital team on acquisition and engagement demand programs, and ensures final tactic selection is appropriate for program design 
  • Plans and executes in-person and virtual MSP recruitment and MSP customer events
  • Identifies, tracks, and creates integrated campaign touchpoints for MSP partner recruitment and MSP customer end users
  • Partners with Channel Marketing, MSP Customer Success & Alliances teams to identify alignment opportunities with ongoing campaigns
  • Engages proactively with sales teams to coordinate, communicate, and optimize the impact of MSP recruitment and MSP customer marketing campaigns
  • Works with marketing leadership to develop a demand marketing program strategy that supports both the recruitment of new MSP partners and the expansion of Arctic Wolf solution adoption within existing MSP customer accounts
  • Collaborates with Demand Center and Product Marketing teams to influence production of relevant campaign assets to support MSP Partners and MSP customers 

Skills and Requirements:

  • Bachelor’s degree in Business, Marketing, or a related field 
  • 5+ years of B2B demand generation experience in SaaS, cybersecurity, identity verification, or other enterprise technologies 
  • Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, ABM methodology, direct mail, SEM, and paid digital
  • Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
  • Working knowledge of the IT (Information Technology) MSP landscape
  • Experience with Marketo (or similar marketing automation platform), SFDC, Wrike, Tableau, Google Analytics, and Sendoso preferred 

Security Requirements:

  • Conducts duties and responsibilities in accordance with AWN’s Information Security policies, standards, processes and controls to protect the confidentiality, integrity and availability of AWN business information.
  • Background checks are required for this position.

About Us:

At Arctic Wolf, we recognize that success comes from delighting our customers. We believe in being lean – in constantly building, measuring, and learning in all aspects of our business. We truly value people. All wolves are welcome to join the Arctic Wolf pack, with compelling compensation packages, benefits, and equity for employees.

Arctic Wolf is focused on building a workforce that is diverse and inclusive. If you’re excited about this role, but do not meet all of the qualifications listed above, we encourage you to apply. We review all applications.  

Arctic Wolf is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law.

Arctic Wolf is committed to fostering a welcoming, accessible, respectful and inclusive environment ensuring equal access and participation for people with disabilities. As such, we strive to make our recruitment, assessment and selection processes as accessible as possible and provide accommodations as required for applicants with disabilities. Please let us know if you require any accommodations by emailing recruiting@arcticwolf.com. 

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