We’re in pursuit of a Social Media Strategist to join our team! As a Social Media expert you have a proven track record of demonstrating exceptional knowledge and understanding of the digital landscape—including content ideation, building, and engaging communities, social listening & reporting, planning & execution of socially-led campaigns, and understanding of the latest technologies impacting key global platforms.
YOUR IMPACT IN THE ROLE:
- Lead the conceptualization and execution of creative social media strategies for a diverse portfolio of brands targeting youth culture.
- Develop innovative campaign concepts that align with brand goals, marketing objectives, and current youth culture trends.
- Collaborate with our strategy team to analyze target audience insights and incorporate data-driven strategies into social media campaigns.
- Craft compelling and authentic brand stories that connect with the audience and foster brand loyalty.
- Work closely with creative and client teams to ensure strategic alignment and consistent messaging.
- Create visually captivating content that resonates with the youth demographic across various platforms.
- Stay up to date with industry trends, social media advancements, and emerging youth culture shifts to inform strategic decisions.
- Monitor the performance of social media campaigns, analyze results, and provide actionable insights for optimization.
- Develop comprehensive content calendars that integrate strategic messaging and align with overall marketing objectives.
- Lead brainstorming sessions and contribute to ideation for integrated marketing campaigns.
- Source, oversee video and content production partners (Influencers, Creators, Photographers, Production partners)
- Produce creative concepts and brief for people to execute against
- Ability to produce social content as needed (ie: film or edit iphone-level content)
WHAT YOU NEED TO SUCCEED:
- Proven experience (~3 years) in social media management and campaign strategy.
- Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.).
- Strong understanding of social media platforms, trends, and youth culture insights.
- Demonstrated ability to develop strategic social media campaigns that drive engagement and results.
- Exceptional creativity and an eye for design aesthetics.
- Strong portfolio showcasing strategic social media campaigns and creative content.
- Solid presentation skills, with a proven ability to present to various group sizes.
- Excellent communication skills and the ability to collaborate effectively in a team environment.
- Detail-oriented with the ability to align creative content with strategic goals.
- Passion for youth culture and a deep understanding of its nuances.
DIVERSE REPRESENTATION IN YOUTH CULTURE
Archrival stands to positively affect the diversity, equity, and inclusion of youth culture creatively. We are committed to fostering a place of belonging for underrepresented and marginalized communities. We are intentional of creating equal employment opportunities to all applicants and teammates in regard to race, ethnicity, national origin, gender, gender identity, sexual orientation, age, religion, physical and mental disability, marital status, parental status, veteran status, or any other basis protected by law.
