Salary: $140,000 - $160,000
Looking for a higher salary? Apply anyway! This band is a reflection of the job description as written. We are more than happy to speak to more experienced candidates who may require a higher salary and discuss that experience in our first phone screen.
About The Role
april is on the lookout for a seasoned Senior Lifecycle Marketing Manager to play a pivotal role in our growth. This is more than just a marketing job—this is an opportunity to be the expert, the go-to strategist, and a trusted partner to our clients as they embark on marketing tax products to their customer base for the first time. You’ll have the chance to shape how our innovative tax products—Filer, Estimator, and Paycheck Optimizer—reach and engage taxpayers, all while building strong, lasting relationships with several leading fintech and financial services companies.
In this strategically important role, you’ll split your time between crafting cutting-edge lifecycle marketing playbooks and working hands-on with our partners to ensure these strategies are successfully implemented. Your influence will extend beyond strategy development; you'll be instrumental in helping our clients manage their internal stakeholders, advocate for airtime for tax marketing, and navigate the complexities of launching a new product category.
Key responsibilities:
Lifecycle marketing strategy development:
- Take the lead in creating robust playbooks for email, push notifications, and in-app messaging that drive the launch of the Filer, Estimator, and Paycheck Optimizer products.
- Develop and own retargeting strategies and execution plans, with a strong emphasis on using Braze or similar platforms.
- Regularly update and refine marketing strategies to ensure they align with evolving product value propositions.
- Focus on driving key KPIs, such as product adoption rates and campaign start rates, to measure and ensure success.
Client management:
- Be the trusted advisor to lifecycle marketing teams at fintech and financial services companies, providing hands-on guidance to ensure the successful adoption of our marketing playbooks.
- Help clients navigate their internal processes, manage stakeholders, and advocate effectively for the importance of tax marketing within their organizations.
- Build strong, trust-based relationships with partners, ensuring they see you as an essential resource in their marketing efforts.
Experience:
- 5-7 years of experience in lifecycle marketing, with a strong background in consumer mobile apps, ideally in fintech
- Proven track record in developing and executing lifecycle marketing strategies across email, push, and in-app messaging channels
- Experience with Braze or similar ESP platforms
- Familiarity with tax-related products is a HUGE plus
Skills:
- Consumer mobile app experience (fintech preferred): Strong background working with consumer mobile apps, with a proven track record in driving user engagement, retention, and growth through strategic lifecycle marketing.
- Data-driven marketing: Deep familiarity with key performance metrics, including Conversion Rate, Adoption Rate, Time to Value, Activation Rate, Usage Frequency, Churn Rate, Customer Lifetime Value (CLTV), and Average Session Duration. Comfortable using these metrics to inform and refine marketing strategies.
- Lifecycle marketing expertise: Ability to create and execute comprehensive lifecycle marketing plans that drive adoption rates and maximize user engagement. Skilled in understanding the trade-offs and dynamics involved in launching new products and navigating potential impacts on existing growth tactics.
Client relationship building: Exceptional at building and maintaining strong, trust-based relationships with partners. Adept at guiding clients through the implementation of marketing strategies, ensuring they achieve their goals
About April
april is redefining the tax software industry with our cutting-edge technology and innovative approach. Backed by top-tier investors such as Treasury, QED, Nyca Partners, Team8, Euclidean Capital, and Atento Capital, we partner with financial service companies, fintechs, and payroll providers to seamlessly integrate mobile-friendly tax solutions into their platforms.
Our mission is to transform tax management from a once-a-year chore into a proactive, year-round process. Through our advanced AI technology, we’re breaking down the barriers of the tax industry to offer intelligent, white-labeled solutions wherever financial decisions are made.
How to apply:
If you’re ready to take on a strategic role where you can make a tangible impact, we want to hear from you. Please submit your resume and a cover letter that highlights your experience in lifecycle marketing within the fintech or financial services sectors. Tell us why you’re excited about the opportunity to help redefine the tax experience and how your strategic insight and relationship-building skills will make a difference at april.
