Who Is AppSumo
AppSumo was started in 2011 by serial online entrepreneur Noah Kagan. The idea was simple: the tools you need to run your business shouldn’t put you out of business. Today, the AppSumo team is home to some of the best talent from Facebook, Microsoft, Bloomberg, to name a few. We’re always looking for the best and brightest to join our team.
To date, we’ve partnered with over 1,000 startups to bring our community the absolute best deals on software. These startups have gone on to become household names in software, we’re talking companies like Evernote, Dropbox, and Mailchimp. With hundreds of successful product launches and over a million entrepreneurs served, we’re looking to take AppSumo to the next level.
That’s where you, the Marketing Manager comes in.
About This Role
Fundamentally, this job is about: finding, acquiring, and retaining new customers.
If you’re an organized, self motivated, and creative person with excellent communication skills, then this role is for you. It’s designed for someone that is excited by a fast-paced, data-driven environment, with continuous opportunities for innovation.
You’ll be working alongside our marketing team and will be involved in key business decisions. On the day to day, you’ll be using WebinarNinja, MeisterTask, Klaviyo, Google Tag Manager, Lemlist, YouTube, Zoom, and ProfitWell. In the first three months of this role, success means taking organizational control over our product and influencer webinars, creating and launching killer giveaways to our audience, and helping to close new content partnerships with other successful companies.
A day in the life would include reaching out to our current partners to organize their launches, reaching out to new niche influencers for webinar opportunities, coming up with continual viral giveaways to help grow our email list, discovering new opportunities to grow our lead generation and finally, reaching out to top entrepreneurs and influencers in the game (think Pat Flynn, Tim Ferriss etc) to creatively grow AppSumo.
This is a unique role that requires organization, attention to detail, time management, and strong communication. Our ideal candidate has 2+ years in marketing, specifically geared towards running outreach campaigns and negotiating strong partnerships.
Why You’ll Love it:
You’ll organize outreach and test new marketing strategies to take us to the next level. You’ll design creative giveaways, create new content partnerships and increase our reach through outreach initiatives. If you’re a self-starter who loves to drive results through autonomous action, you’re going to crush this.
Why You May Not Like It:
We’ll reach out to top influencers (think Pat Flynn or Tim Ferriss). If you’re not comfortable with this type of outreach, this may not be for you. You must also be organized, disciplined, and able to turn work in before deadlines.
Pay & Benefits:
For the ideal candidate, the starting salary for this position is $70,000. In addition, we offer paid lunches every day, a stocked fridge, any snacks you want, and two all-expenses paid company trips with the team. (You can check them out here.) You’ll be equipped with a brand-new computer, monitor, standing desk and any other gear you need to feel productive. Not to mention, we also have in-office massages weekly. Oh, and you can bring your dog to work. We love your dog :)
At AppSumo, we don’t believe in benchwarmers or clockwatchers: we treat all of our teammates like adults and trust that when you have something to do, you’ll get it done. If you need to run an errand, hit the gym, or meet a friend for lunch you’re encouraged to do so. You can work from home as often as you need to, and you’ll have unlimited vacation days to go on adventures. (Everyone says it, but we mean it: Take as much time as you want.)
We’re committed to creating a diverse, supportive, and collaborative working environment - every person we bring onto the team helps cultivate a culture that we’re proud of.
Feeling up to the task? Let’s do this :)