Appier is a technology company that aims to provide artificial intelligence platforms to help enterprises solve their most challenging business problems. Appier was established in 2012 by a passionate team of computer scientists and engineers with expertise in AI, data analysis, distributed systems, and marketing.
About the role
We're looking for a Marketing Manager passionate about building brand and driving business results in Korea via integrated channels
Task of the role
- Strategize and plan annual integrated marketing plan for Korea
- Develop event marketing plan and execute (with support from agencies / external vendors)
- Develop and execute offline or online marketing programs for the purpose of increasing lead generation, company awareness, and thought leadership
- Build new offline vehicles to drive leads and support customer pitches.
- Align communications for product strategy and messaging with the company's broader communications.
- Work with designers to support the development of innovative and engaging marketing assets including but not limited to infographics, corporate and product collateral, case studies and other tools as needed
- Measure event effectiveness and align follow-up efforts, equipped with analytical skill
- Execute ongoing marketing campaigns and programs, including measurement, logistics support, changes/improvements.
- Collect market information about Appier's target markets, events and trade shows relevant and helpful to Appier's business development across Asia.
- Coordinate with vendors to efficiently deliver marketing materials with good quality.
About you
- 8+ years of experience in marketing communications experience, and aligning communications with a broader brand and product messaging direction.
- Experience in content marketing and familiarity with SEO principles
- A self-driven and creative individual with excellent communication and interpersonal skills
- Work with local and regional stakeholders to align marketing strategy, business plan and local market relevance to optimize and enable asset planning and content story-telling development from online to offline
- Strong writing/editing skills and fluent in oral and written English and Japanese
- Good command of written and spoken Korean and English; the ability to write effective copy in both languages
- Continuously build and maintain relationships with key online/offline media outlets, editors to elevate brand visibility for the affricate marketplace.
- Manage owned marketing budget and well-control budget on project basis.
- Have growth mindset to face any challenges encountered
