Appier is an AI SaaS company on a mission to make AI easy, by making software intelligent. Founded in 2012, Appier has 17 offices across APAC, U.S. and Europe and is listed on the Tokyo Stock Exchange. Visit www.appier.com for more information.
Responsibilities
- Develop and execute marketing programs for the purpose of increasing lead generation, product adoption, brand awareness, and thought leadership across Southeast Asian markets, including:
- Identifying key industry tradeshows and events to drive awareness and revenue
- Developing Appier-led events to engage and educate clients on our solutions
- Collaborating with regional digital lead to support and localize online lead generation programs
- Collaborate with stakeholders in sales to tailor programs to meet the needs of local sales teams
- Propose and manage budget to support marketing activities across SEA
- Educate regional marketing counterparts on local market needs, conditions and priorities
- Identify and manage with vendors where necessary to deliver quality marketing materials and experiences for clients
Qualifications
- 3 to 4 years of experience in marketing communications experience
- Experience leading marketing in at least one Southeast Asian market; experience across multiple markets preferred
- Good command of written English; fluency in at least one Southeast Asian language is a plus
- A strategic mindset and excellent organizational skills
