About the role
Responsibilities
- Develop and execute marketing programs for the purpose of increasing lead generation, product adoption, brand awareness, and thought leadership across Southeast Asian markets, including:
- Identifying key industry tradeshows and events to drive awareness and revenue
- Developing Appier-led events to engage and educate clients on our solutions
- Collaborating with regional digital lead to support and localize online lead generation programs
- Collaborate with stakeholders in sales to tailor programs to meet the needs of local sales teams
- Propose and manage budget to support marketing activities across SEA
- Educate regional marketing counterparts on local market needs, conditions and priorities
- Identify and manage with vendors where necessary to deliver quality marketing materials and experiences for clients
Qualifications:
- 3 to 4 years of experience in marketing communications experience
- Experience leading marketing in at least one Southeast Asian market; experience across multiple markets preferred
- Good command of written English; fluency in at least one Southeast Asian language is a plus
- A strategic mindset and excellent organizational skills
