Senior Field Marketing Manager

Position Overview

Apollo.io is seeking a results-driven Field Marketing Rockstar who thrives in a fast-paced environment to contribute to pipeline creation, expand customer acquisition and grow the Apollo brand. Reporting to the Director of Field Marketing, the Senior Field Marketing Manager will be responsible for planning and executing our hosted events strategy, and our marquee virtual event “Olympus”. The ideal candidate is a modern marketer with a history of working at PLG organizations that has demonstrated meeting revenue-based goals through integrated event programs to generate sales accepted opportunities.

You will be an integral part of the Apollo Community marketing team and also partner closely with our CRO and GTM leadership to establish a tight loop between Growth and Sales, both pre- and post-event. This person is expected both to execute event strategy and the tactics for sponsored and hosted events in the US and Canada for the SMB and Mid-Market sales team, with growth into Enterprise.

Responsibilities

• Strategize, plan, and coordinate major company events (e.g. industry trade shows, hosted field events, and partnered events) to include venue selection, contract negotiation, speakers, sponsors, invitees, logistics, AV & virtual event  setup, registration, email blasts, direct mailers, budget reconciliation, e-marketing systems management, swag requests, etc.
• Organize and host virtual and in-person events that create net-new sales opportunities, accelerate existing opportunities and deepen our customer relationships
• Fully own our biannual marquee virtual event “Olympus”, and associated in-person roadshow extended events
• As part of the community team be accountable for a pipeline goal, sales accepted opportunities, and supporting of event sponsorship for our community partners
• Track lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner
• Manage budget development and setting of ROI targets for each event
• Responsible for the entire event from promotion, attendance, to follow-up with lead-pipeline capture. Work closely with the sales and sales development teams on pre-event communications and event lead follow-up
• Solicit internal and external feedback and manage post-event program evaluations to ensure learnings, results, ROI, and areas for improvement are effectively captured
• Create unique event experiences/experiments that communicate the company’s ethos in service of its value proposition and GTM motions with an ability to track metrics to show ROI for the goal of scaling the field marketing team 
• Project management of materials creation, staffing, on-site set-up, and logistics, working with a range of stakeholders, including agency partners, product and field marketing teams, and executive staff
• Collaborate with marketing teams to develop and implement an integrated strategy that combines email marketing, paid media, direct mail, and other field marketing channels you see fit, such as account-based and product and partner marketing teams
• Track results of all campaign activity and making recommendations for future activity (KPI’s, budgets/financial returns, ROI, planning, sizing)

Requirements

• +5 years of experience in field/event marketing role including hosted and sponsored event planning, attendance, and reporting at a SaaS organization
• Highly Organized, detail-oriented, and highly motivated with project management experience in a deadline-driven environment.
• Ability to manage resources, budgets, and onsite personnel
• Experience partnering with a Mid-Market and SMB sales team, on a round-robin inbound lead cadence
• You are metric driven and have the ability to draw insight from complex marketing data, including pipeline reporting in CRM’s such as Salesforce or Looker
• Strong cross-collaboration skills: knows how to interact with senior leaders (VP-level, CxO, MD) at public & private companies, demand generation, marketing operations, and other team needed to help execute field marketing initiatives
• Capable of traveling frequently for on-site event management for events in North America (35% annual travel)

What Else You Bring To The Team

• Passion for Apollo Values to Help, Innovate, Have Fun
• You have an ambitious “figure it out” attitude. You might not always know all the answers, but you’re eager to learn and figure it out.
• A passion for Field Marketing and working with sales to generate pipeline and drive the business
• A positive attitude, friendly outgoing demeanor, and willingness to take a few risks
• Ability to demonstrate leadership, innovation and creativity, and an innate ability to think outside of the box
• Strong English communication and documentation skills
• Comfortable in supporting and working with global customers across many time zones
• Experience with CRM tools such as Hubspot, Salesforce, Asana, Jira, and Notion (or similar)
• Experience with Event related CRM tools such as Reachdesk, and Goldcast (or similar)
• Experience implementing integrated campaigns across multiple locations
• Experience managing budgets and are comfortable with tracking numbers
• Strong project management and organizational skills, leaving no detail untouched
• Understanding of the foundations of field marketing and how events can play a critical part in moving the business forward
• Strong stakeholder management skills and are comfortable managing expectations and keeping teams on track
• Comfortable working on a large marketing team across time zones
• Experience working in hyper-growth global SaaS, B2B organizations