At Apartment List, we’re on a mission to find every renter a home they love at the value they deserve. Finding the right place to live is one of the most important, time-consuming and expensive decisions that all of us make. Getting it right matters. We’ve helped millions of families find a home they love, and we’re just getting started.

This role will report into our GTM Enablement organization. The Content Strategy role is central to aligning our business goals with the needs of our target audience, enhancing our go-to-market strategy through the management of Highspot, our resource library. This position fosters collaboration across departments like Marketing, Sales, and Product to ensure content efforts are cohesive with overall business objectives. Additionally, it involves working with GTM leadership to develop programs addressing sales performance and skill gaps. A key responsibility includes analyzing content metrics to refine our strategies, alongside developing and implementing distribution plans to extend content reach. This role also oversees the creation of engaging, high-quality content in partnership with cross-functional teams, ensuring it aligns with our brand and meets audience needs. If you're driven by the challenge of elevating content strategy and execution, this opportunity awaits to make a meaningful difference.

Here’s what you’ll do as part of the team:

Internal Content Strategy:

  • Develop and implement a comprehensive content strategy aligned with business objectives.
  • Work closely with the Content and Training Manager, Marketing, Sales, Product, and other teams to align content initiatives with overall business goals.
  • Assist in collaborating with GTM leadership to identify training and resource needs which include developing tailored programs to address skill gaps and improve overall sales performance.

Content Development:

  • Collaborate with subject matter experts to ensure accuracy and depth of content.
  • Manage the end-to-end content creation process, from ideation to publication.
  • Ensure content is aligned with brand guidelines, messaging, and tone.

Here are the skills and experience you'll need to be successful:

  • You have excellent communication skills to work with sales, marketing, and product teams to gather information and feedback on content needs.
  • You have the ability to collaborate with stakeholders to ensure content meets the needs of the sales team and aligns with company objectives.
  • You are proficient in using content management systems (CMS) such as Highspot, Rise360, Articulate, Sana, etc. to update and manage sales content across various platforms.
  • You have the ability to organize and categorize content for easy access by the sales team.
  • You have experience working at a startup.
  • You have strong writing skills to create compelling sales content, including product descriptions, sales guides, and SOPs.
  • You have strong editing and proofreading skills to ensure content accuracy, clarity, and coherence.

Here's the Pay Range:

At Apartment List, we carefully consider a variety of factors to determine compensation for each position, including the role, level, and work. The US base salary range for this position is $80,000 - $108,000 + equity, which reflects the compensation target for new hire salaries for the position across all US locations. Please note, the compensation details provided do not include benefits and perks that we offer. 

We also rely on market indicators along with considering your work location, job related skills, experience and relevant education and training, to determine compensation that is fair and competitive for you. Apartment List will consider paying compensation near the higher of the range in exceptional circumstances, where candidates have the experience, credentials or expertise that would warrant such consideration. It is always our goal to hire exceptional talent and we would be happy to share more about compensation during the hiring process.

Here's what's in it for you (full-time employees only; does not apply to contract roles): 

  • Competitive Compensation: Including annual salary, pre-IPO stock options, and other financial compensation (if applicable)
  • Medical, Dental, and Vision Coverage: 100% of premiums covered for you AND all of your dependents
  • Unlimited Flexible Time Off: Unlimited FTO in addition to 12 company holidays per year, quarterly “recharge” days, and a week-long holiday break
  • Home Office Reimbursement: To cover home office furniture and supplies, monthly home internet, and monthly cell phone (if applicable)
  • Health & Wellness Reimbursement: To cover monthly gym membership or other qualifying expenses
  • Parental Support: Generous parental and family leave, fertility benefits, and employer-sponsored stipends towards family forming services
  • 401k Plan: To support you in your individual retirement goals
  • Team Events: Frequent team-building events, fun team off-sites, and bi-annual company meetups
  • Commitment to DEI: To prioritize Diversity, Equity, and Inclusion within our workplace and to stay true to our values and mission
  • Mentorship and Training: To get you onboard quickly, learn new professional skills, and invest in your career development
  • Impact and Visibility: To expose you to and provide the opportunity to work on highly strategic initiatives that will transform the business
  • Encouragement and Empowerment: To explore and adopt new technologies and drive meaningful decisions and outcomes

At Apartment List we believe that everyone deserves a home they love AND a career they love. We strive to build a diverse team that is a reflection of the people we serve; this is made possible through our commitment to fostering a culture of diversity, inclusion, equity, and connectedness. 

As a proud equal opportunity employer, we celebrate the collection of individual differences, life experiences, ideas, perspectives, knowledge, and talent. We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status.

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At Apartment List we believe that everyone deserves a home they love AND a career they love. We strive to build a diverse team that is a reflection of the people we serve; this is made possible through our commitment to fostering a culture of diversity, inclusion, equity, and connectedness. 

As a proud equal opportunity employer, we celebrate the collection of individual differences, life experiences, ideas, perspectives, knowledge, and talent. We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status.

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