About Apalon

A member of the IAC family, Apalon is a leading developer of iOS and Android mobile applications for consumers and businesses around the world. With one of the world’s largest app portfolios and over 1 million subscribers, Apalon’s products reach more than 20 million monthly active users and include well-known titles such as Productive, Weather Live, NOAA Radar, Scanner for Me and many more. A unique blend of passion and skills are at the core of our company’s DNA, driving our team to produce top-rated, award-winning mobile experiences for millions of people around the world every year. Apalon’s sister companies within The Mosaic Group include iTranslate (Apple Design Award Winner 2018), Teltech (#1 spam call prevention app - RoboKiller) and Daily Burn (top-rated health and fitness company).

Description

Apalon is looking for an experienced Head of User Acquisition who will lead our acquisition strategy across multiple distribution channels to drive growth. The ideal candidate will have experience leading a dynamic digital marketing team and a proven track record of effectively developing and instituting processes and best practices to generate positive results. You will work closely with internal departments (Product, Data and Finance teams) and coordinate on business objectives. This position reports into Apalon’s Head of Marketing, and will play a pivotal role on a growing marketing team.

Responsibilities

  • Lead and manage User Acquisition team’s execution and campaign management across multiple ad networks including Facebook, Instagram, Google & Apple Search; drive clear decision making and alignment with key stakeholders
  • Establish KPI goals and ensure User Acquisition team is executing to effectively meet targets
  • Monitor, optimize, and report performance on an ongoing basis
  • Evaluate and enhance performance measurement approach to improve attribution and drive growth
  • Develop view of marketing landscape and roadmap, deliver improved efficiency and growth
  • Identify new distribution channels, build strategy publisher relationships, develop test plans, execute, optimize and scale
  • Work closely with Marketing, Creative, Product & Analytics on campaign development & testing

Required Experience

  • Proven track record increasing & scaling customer acquisition while driving down customer acquisition costs
  • Experience managing budgets, reporting on results, and forecasting future impact on a growing business
  • Strong communication skills & an analytical background with a bias for developing data-driven solutions
  • Highly collaborative - with experience working cross functionally with internal & external teams including Product, Analytics, Finance, Creative to share best practices and inform testing initiatives
  • Thrives in an entrepreneurial environment - exhibiting an enthusiastic, flexible and innovative approach to acquisition
  • Proficient in platforms such as Google Ads, Google Analytics, Adjust, Looker 

General Requirements

  • Bachelor's Degree required
  • 5+ years of digital marketing experience as a strong marketing leader driving cross-functional collaboration
  • Experience in mobile advertising platforms - Facebook, Google, Twitter, Apple Search Ads and in-app advertising platforms
  • Passionate and knowledgeable about mobile marketing vertical
  • Strong strategic planning, oversight on execution and optimization
  • Must be effective in communicating (written and verbal) to provide concise, timely and accurate updates to management
  • Strong analytical and reporting skills (Fluency in KPIs such as CPI, CPA, CVR, CPC, CPM and LTV)
  • Demonstrated ability to manage and optimize acquisition budgets
  • Ability to multi-task and prioritize in a fast-paced and dynamic work environment

*We embrace our diversity and strive to create an inclusive environment for all.

Apply for this Job

* Required
(Optional)
Almost there! Review your information then click 'Submit Application' to apply.

File   X
File   X
When autocomplete results are available use up and down arrows to review
+ Add Another Education