About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

We are looking for an Influencer Marketing Manager to build and scale our creator partnerships program. As an early member of the team, you'll develop our influencer strategy, cultivate authentic creator relationships, and drive measurable growth outcomes through influencer collaborations. The ideal candidate combines strategic brand storytelling with data-driven execution, bringing deep experience in consumer SaaS/AI influencer marketing to help Claude break through into the consumer zeitgeist.

Responsibilities:

Define and implement our foundational consumer creator partnership strategy and program structure, including community-building initiatives and viral growth mechanics
Own end-to-end influencer campaigns, from creator identification to performance measurement, with emphasis on driving network effects through strategic collaborations
Build and nurture relationships with creators in the tech, AI, productivity, and business spaces to introduce Claude to their audience, including fostering an engaged creator community through events and collaborative projects
Establish scalable processes for creator vetting, contracting, onboarding, and campaign management
Develop comprehensive content strategies that align with creator strengths, our brand voice, product launches, and broader marketing campaigns
Create and optimize performance-based creator campaigns across relevant platforms (YouTube, LinkedIn, Twitter, TikTok)
Design and execute testing programs to optimize creator content and messaging
Set the measurement framework and KPIs for influencer marketing success
Produce programming and educational content to help creators make the most of Claude
Partner with product, brand, and legal teams to ensure authentic creator partnerships

You may be a good fit if you:

Have 5+ years of influencer marketing experience in B2C SaaS/AI companies, with a proven track record of building successful creator programs
Have experience establishing influencer marketing functions and processes from the ground up
Are experienced in both macro and micro-influencer strategies on a global scale
Demonstrate strong relationship building skills with a track record of managing high-profile creator partnerships
Possess deep analytical skills with expertise in creator performance measurement and ROI tracking
Excel at balancing brand authenticity with performance metrics

The expected salary range for this position is:

Annual Salary:

$240,000—$300,000 USD

Logistics

Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.

How we're different

We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.

The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.

Come work with us!

Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues.

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