Angi® is the home for everything home. From repairs and renovations to products and financing, Angi is transforming every touch point in home services. With over 25 years of experience and a network of nearly 250,000 pros, we have helped more than 150 million people with their home needs. Our products and technology help our customers love where they live while helping small businesses grow and thrive. We believe the home is the most important place on earth and we are at the beginning of our ambitious journey to redefine how people care for their homes - join us!

About the team:

Angi’s cutting edge performance marketing team is on a mission to help people love where they live. Our team works together to drive business growth and positive contribution margin by acquiring new customers and maximizing yield and revenue from paid marketing channels. The team has leadership visibility, 8-figure budgets, dedicated support from Google and Bing, and wide-open opportunities for growth. We are looking for analytical leaders and digital marketing experts to grow our campaigns.  

About the role:

We are looking for a data-savvy app marketer to join the Performance Marketing team. If you are skilled at interrogating data to uncover the drivers of performance, then this is a great opportunity to join our consumer marketing team and help drive our critical initiatives. The Senior Mobile App Marketing Manager will work alongside our Director of Mobile App Marketing as well as our Product team to drive strategy and planning for increased acquisition, adoption, and engagement of the Angi mobile app.

What you’ll do:

  • Scale the Angi app user base via Paid downloads, App Store Optimization (ASO) efforts, and collaboration with Product to drive Owned downloads
  • Own the strategic key performance indicators within paid app marketing including identifying performance drivers
  • Help forecast performance metrics and targets on a monthly basis
  • Support the Mobile Marketing and Product teams with campaign analysis and regular updates on core metrics: downloads, monthly active users, and return on ad spend
  • Create a robust test queue and execute on ASO efforts
  • Work closely with ASO agency and Product teams to drive initiatives that improve App Store ranking and app conversion rate
  • Provide the link between consumer app marketing activities and overall business performance, equipping senior leaders with insight into the impact of paid, owned, and organic app initiatives
  • Present weekly, monthly, and quarterly updates in various business forums on performance and insights
  • Help prioritize projects for analytics/BI teams that need more in-depth analysis, driving impactful and measurable insights
  • Ensure accuracy of data, working with analytics team to achieve consistency in methodologies and approaches

What we’re looking for:

  • 5+ years of mobile app marketing experience with expertise in app-centric tools such as MMP, deep-linking, push notifications, and digital media optimizations on self-attributing networks
  • Experience with consumer app marketing activities and associated engagement metrics
  • Understand Apple’s App Tracking Transparency framework as well as their SKAdNetwork attribution framework and solutioning for IDFA deprecation
  • Experience working with native and hybrid app development
  • Experience with data analysis using multiple tools including advanced excel, Oracle, and Adobe Analytics
  • Able to utilize data to depict a story around performance
  • Strong written and verbal communication skills for presentations
  • Motivated to tackle broad, ambiguous questions by developing hypotheses that can be proved or disproved by data
  • Ability to work autonomously and proactively identify opportunities where additional analysis is required
  • Experience working in Agile sprint environments
  • Must be detail-oriented, organized, and work well under pressure
  • Ability to work in a fast-paced, startup-like environment

Compensation & Benefits  

  • The salary band for this position ranges from $90,000-$150,000, commensurate with experience and performance. Compensation may vary based on factors such as cost of living.
  • This position will be eligible for a competitive year end performance bonus & equity package
  • Full medical, dental, vision package to fit your needs
  • Flexible vacation policy; work hard and take time when you need it
  • Pet discount plans & retirement plan with company match (401K)
  • The rare opportunity to work with sharp, motivated teammates solving some of the most unique challenges and changing the world


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Voluntary Demographics
At Angi, we strive to make our services universally available & easily accessible for every home. Similarly, within our workplace, we value diversity and continually work to create an environment where everyone, regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation feels included and impactful in our mission to change the way home services are purchased and served around the world.
In order to help us identify areas for improvement in our recruitment funnel as it relates to diversity, we have listed a set of voluntary demographic questions below that will be used in aggregate only. Your choice to answer these questions, or not, will not be considered in any way in the hiring process, the hiring decision, or thereafter. Any information that you do provide will be recorded and maintained in a confidential file and will not be connected to your specific application.
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