ABOUT ANDELA

Marc Andresson, co-founder of the venture capital firm Andreessen Horowitz wrote: “software is eating the world.” That statement is just as true today as it was eight years ago.  Software is embedded in our day-to-day, and few industries are immune.  Peak behind the code and you will find brilliant engineers pushing the boundaries of what is possible.  

Talk to any engineering leader and they will tell you that access to talent is their number one barrier to building software and growing their business. Research the industry and you read about the 1 million computer-programming jobs that will go unfilled in 2020. 

That is where Andela comes in. We help engineering leaders at companies big and small bridge that gap. We are building tools, systems and processes to connect talent, no matter where they live, with the opportunities to do great things. To date, we have identified 1,000+ software engineers from Africa and placed them as full-time, embedded members of development teams at over 200+ tech companies. Along the way, we have raised over $180M from Al Gore’s venture fund, Generation Partners, Google Ventures, Spark Capital, the Chan-Zuckerberg Initiative and Serena Ventures. 

And we are just getting started.


OUR PEOPLE

All of our people live and breathe our E.P.I.C values:

  • Excellence: We are lifelong learners who strive for mastery of our craft
  • Passion: We believe we are going to change the world and act accordingly
  • Integrity: We choose extraordinary people and then trust them to do the right thing
  • Collaboration: We know our sum is greater than our parts

 

YOUR ROLE

As Andela’s Principal Product Marketing Manager, you will help us drive growth in our nascent Enterprise and Key Accounts segments by identifying new offerings and improving C/W rates for our existing offerings . You will represent the voice of those customers, the broader market in which we operate and leverage those insights to help us break into these markets and drive upsells. Ideally, you have a proven ability to drive cross-functional teams towards successful business outcomes, have partnered with Product to drive Product Discovery, and are more than comfortable with basic financial modeling and market research. 


YOUR RESPONSIBILITIES

  • Identify strategic growth opportunities and drive progress against growth initiatives - Develop business cases, evaluate market opportunities, analyze financials and customer data, identify priorities, and push and execute for progress through Andela’s Business Leadership Team
  • Develop business and marketing strategies to win key target Enterprise Accounts and upsells in Key Accounts in partnership with our PX and Demand Generation teams.  This includes (but is not limited to) targeting, positioning, business models, channel strategies and campaigns
  • Develop the aforementioned market segments, buyer personas and jobs-to-be-done.  Maintain a strong understanding of the competitive landscape to support differentiation of our offerings. Drive primary customer research as needed.
  • Drive packaging and pricing decisions with our Business Leadership Team within the Enterprise segment
  • Work with sales leadership to develop sales tools, pitch decks, lead and prospect nurturing campaigns, and any other collateral needed to increase sales productivity
  • Work with our Revenue Leadership Team to determine and iterate on a channel strategy that drives scalable, cost-effective, demand generation in the Enterprise segment and in Key Accounts, and help prioritize those efforts to maximize profitable growth as we better align product capabilities and market needs
  • Manage the commercialization process for new products and services. 

 

KEY DELIVERABLES

  • In the first 30 days you will familiarize yourself with our customers, sales and marketing materials, and product offerings, and will have conducted a preliminary assessment of the competitive landscape in the Enterprise Market and have familiarized yourself with our Key Accounts.
  • In the first 60 days, you will also formulate a plan to deepen our understanding of the pain points, personas, and value propositions in the Enterprise segment, along with our strengths, weaknesses, opportunities and threats.
  • Beyond first 90 days you will drive initiatives to refine our pitch materials, and formulate, with Product, our up-market offerings.

 

TRAVEL REQUIREMENTS

 

  • International travel likely 3 times a year; 
  • domestic travel as it comes up on a case by case basis

 

 

QUALIFICATIONS

  • 5+ years of Product Marketing experience at a B2B company with successive leadership roles
  • Ability to balance the strategic, conceptual and analytical thinking with deep customer empathy and understanding of underlying motivations.
  • Analytical and strategic - deep analytical skills, demonstrated ability to think strategically about complex issues, and keen ability to evaluate alternatives and make compelling recommendations
  • Grit and comfort working with ambiguity – You have demonstrated perseverance toward a lofty goal through 
  • Proven ability to lead cross-functional teams toward GTM pilots and Product-Market fit
  • Experience conducting primary market research in-house or through third-party vendors
  • Management Consulting experience a plus

Apply for this Job

* Required
  
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Andela are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.