Job Title: Brand Manager 

Department: Marketing

Reports to: Director, Brand Management 

Location: Franklin, Remote

OVERVIEW:

This highly motivated individual will be responsible for the development and execution of product marketing strategies including channel, product, pricing, packaging, promotion as well as digital/consumer experience for a number of innovation projects. In this role, this person will be responsible for leading cross functional teams to effectively scope, budget, build and execute innovation.

WHAT YOU’LL BE DOING:

  • Responsible for assessing, building and executing major project scopes – this includes working with the cross functional departments to understand size of prize, cost of goods, P&L’s,  internal/external resource requirements as well as tracking and adhering to project budget(s)
  • Lead Cross functional teams to establish workback, key stakeholder approvals and lead innovation through stage-gate process. Responsible for ensuring innovation is commercialized on-time and on budget
  • Work collaboratively with product innovation, in partnership with commercialization, product development and operations teams
  • Define and drive category-level sales goals in partnership with digital channels and Business Intelligence teams, with accountability for performance against plan
  • Establish product marketing objectives (both short- and long-term) and KPIs and track campaign performance
  • Lead campaign positioning and all launch activity for new product and service launches
  • Lead strategy and cross-functional planning for launch marketing and execution, including consumer and cross-channel advertising and promotion plans
  • Lead Special Projects customer insights work in category and provide thought leadership for creative and campaign development on how to win with consumer targets

CORE ATTRIBUTES:

  • You are enthusiastic about implementing process to support a system
  • You are detail-oriented and operationally focused
  • You demonstrate an ability to lead multiple activities and assignments simultaneously
  • You have a can-do attitude and are an avid team player
  • You have strong written and verbal communication skills
  • You are a proactive self-starter who is eager to play a key role in growing channel
  • You value budgeting, cost estimating, and management principles
  • You prioritize tasks and maintain focus of the overall desired goal
  • You are structured, yet flexible
  • You take initiative and bring impeccable follow-up skills
  • You possess an ability to learn, understand and converse around key business issues
  • You are intellectually curious and are constantly challenging our own best practices
  • You are collaborative and value feedback from both peers and leadership
  • You have the ability to motivate teams to produce desired tangible outcomes within tight timeframes
  • You take on responsibilities above and beyond explicit direction
  • You are comfortable presenting information and sales reports/trends

EXPERIENCE:

  • 4+ years' experience in brand or product management
  • Exceptional project management skills
  • Strong budgeting + performance tracking experience 
  • Strong understanding of the consumer journey 
  • Exceptional verbal, written, and report presentation abilities
  • Exceptional ability to collaborate and lead cross-functional team members
  • Ability to handle ambiguity and work in a fast-paced, entrepreneurial environment
  • Demonstrated ability to use consumer research to build plans and sell ideas

Benefits

From a modern open concept office to healthy kale snacks in the kitchen, Ancient Nutrition is a laid back, fast paced place to be. We work hard because we love what we’re building. No one breathes down your neck. We hire great people who don't need to be micromanaged. We are a collaborative and close-knit team and have random acts of team-wide fun including The Escape Game, Top Golf, and the random piñata at the summer cookout.

We offer standard health insurance benefits, basic life insurance and access to affordable vision, dental and disability insurance. Unlimited paid time off is a given, and after a year of being on the team, both paid maternity and paternity leave are offered.

We are passionate about living healthy lives and offer free Ancient Nutrition products and affinity programs with local, holistic providers. 

If you think this is ‘you’, we'd love to hear about it! Write us a killer cover letter telling us why you are the best fit, and why you want to work with us! (We really do read them!)



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